GitHub joins tech companies in the blocking of Google’s FLoC
The company recently announced that it was rolling out a new HTTP header for all sites created in GitHub Pages. In a short blog post, the company provided further details on the new HTTP header, saying:
“All GitHub Pages sites served from the github.io domain will now have a Permissions-Policy: interest-cohort=() header set. Pages sites using a custom domain will not be impacted.”
FLoC itself stands for Federated Learning of Cohorts and this new advertising technology was developed by Google to replace third-party cookies for ad tracking through a new API.
Replacing third-part cookies
Google’s decision to replace third-party cookies with its new (FLoC) system has not been well received by various tech companies. From browsers to search engines, many services have publicly committed to blocking the technology, and with the latest company to do so being GitHub.
Brave, an alternative privacy-focused browser has previously will not enable FLoC, while popular search engine has updated its browser extension to block Google’s FLoC on every site. Another massive blow to FLoC has come from the blogging platform , meaning every site hosted on the company’s domain also blocks the tracking technology.
Google blocked ad tracking on its Chrome web browser, and the FLoC system earlier this year, which is powered by machine learning, designed to anonymously study users browsing and then put them in groups or “cohorts”. Because users are in these groups, advertising will be based on the cohorts and not on individual user’s data. However, the move has invited criticism from privacy advocates and been opposed by many tech companies.
Currently, FLoC is expected to roll out among ‘a small percentage of users’ based in Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the U.S, according to .
KX and Microsoft partner to scale up real-time analytics
, a data analysis software developer and vendor, it has become a Microsoft Partner. The two companies are working together to build a long-term technical and go-to-market roadmap to enable companies to rapidly scale up their real-time analytics and decision-making capabilities.
This announcement has followed the launch of KX Insights, which is a cloud-first platform for streaming analytics that fully leverages the benefits of cloud architecture natively to deliver fast, scalable real-time data insights via the .
“KX Insights takes full advantage of the Microsoft Azure platform to deliver the optimal performance while maintaining interoperability with existing processes and data,” Gerry Buggy, Chief Strategy Officer at KX.
“Together with Microsoft, we are offering a streaming analytics solution that is fast, secure, and flexible. It’s a game-changer for firms looking to drive operational and commercial performance through real-time analytics.”
KX Insights has been built to leverage vast amounts of real-time data in a scalable and easy-to-use manner. It has been benchmarked as the fastest in the industry to independent STAC benchmarks. The platform also operates on Amazon AWS and Google Cloud, plus on all public and private clouds and on-premises too where required.
Moving to the cloud
The recent found that 92% of respondents reported having a multi-cloud strategy. 82% are taking a hybrid approach, combining the use of both public and private clouds. More than half of respondents use the cloud heavily and have reached the advanced cloud maturity level. 21% of organisations are at the intermediate maturity level, and 19% are beginners.
The report showed that many of the advantages delivered by the cloud have proven to be especially valuable as organisations adapted over the past year to meet the rapidly evolving needs of businesses.