SAS tops worldwide advanced and predictive analytics market share

Multinational analytics firm SAS continued to dominate the worldwide advanced and predictive analytics market in 2017, with an IDC-reported share of 30.8%

SAS Platform, the core of its analytics software, enables customers to make data-driven business decisions.

The firm has also introduced transparent AI technology to its software package, aiding analytical accuracy and generating depth of interpretability.

In a statement from SAS, the company noted that it has “led in the predictive analytics category since IDC started tracking the market in 1997 and has exhibited growth every year”.

The firm credits this success with the quality and ease of use of its software which “allows users to develop in open source tools and then integrate their models into the SAS Platform”.

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SAS also reinvests over twice the market average in research and development, devoting 26% of its US$3.24bn revenue in 2017 to the development of AI, IoT, data management, and analytics software.

Jim Goodnight, SAS’s CEO, said that the company is “not content to stand still”.

“A curiosity about what’s possible, and a passion for analytics shared with our customers, means ceaseless development in emerging areas like AI, machine learning, IoT, risk management, fighting fraud and more”.

SAS’s market share of 30.8% in 2017 led IBM at 12.4%, MathWorks at 11.1%, and Microsoft at 3.1%.