Tealium raises $96mn for maximising customer data impact
San Diego, California-based Tealium offers what it calls a “customer data platform” for customer data orchestration.
Customer data is the lifeblood of companies seeking to create personalised, omnichannel experiences for customers, but wielding it correctly can be challenging.
Tealium’s solution involves connecting customer data collected from sources such as web, mobile and IoT, and integrating with existing technologies to create a unified data infrastructure from which customers can best be reached.
Changes afoot in data ecosystems
Specific solutions include tag management and a machine learning implementation, with the company highlighting its utility in response to changing customer expectations and a tightening regulatory landscape which demands increased levels of compliance and a move away from technologies such as cookies.
“Key factors in the market have come together and created an environment where organizations have to adopt a first party data strategy to stay competitive and viable — and this trend is only increasing,” Jeff Lunsford, CEO, Tealium. “We have seen an acceleration in global enterprises selecting Tealium’s CDP because we can help them realize business value quickly, which is critical in these dynamic times.”
A data unicorn
Since its 2008 foundation, the company has raised across nine funding rounds. Its latest Series G round, announced yesterday, raised $96mn from lead investors Silver Lake Waterman and Georgian, and valued the company at $1.2bn.
The company said it would use the funds to accelerate its ecosystem and product development teams.
“A personalized buying experience is now as important as the quality of product or service being bought,” said Justin LaFayette, Lead Investor at Georgian. “Tealium’s customer data platform helps businesses gain a competitive advantage by providing the insights to deliver a highly personalized customer journey. We are excited to continue our partnership with Tealium as they lead the growing demand for this essential requirement of digitization.”
KX and Microsoft partner to scale up real-time analytics
, a data analysis software developer and vendor, it has become a Microsoft Partner. The two companies are working together to build a long-term technical and go-to-market roadmap to enable companies to rapidly scale up their real-time analytics and decision-making capabilities.
This announcement has followed the launch of KX Insights, which is a cloud-first platform for streaming analytics that fully leverages the benefits of cloud architecture natively to deliver fast, scalable real-time data insights via the .
“KX Insights takes full advantage of the Microsoft Azure platform to deliver the optimal performance while maintaining interoperability with existing processes and data,” Gerry Buggy, Chief Strategy Officer at KX.
“Together with Microsoft, we are offering a streaming analytics solution that is fast, secure, and flexible. It’s a game-changer for firms looking to drive operational and commercial performance through real-time analytics.”
KX Insights has been built to leverage vast amounts of real-time data in a scalable and easy-to-use manner. It has been benchmarked as the fastest in the industry to independent STAC benchmarks. The platform also operates on Amazon AWS and Google Cloud, plus on all public and private clouds and on-premises too where required.
Moving to the cloud
The recent found that 92% of respondents reported having a multi-cloud strategy. 82% are taking a hybrid approach, combining the use of both public and private clouds. More than half of respondents use the cloud heavily and have reached the advanced cloud maturity level. 21% of organisations are at the intermediate maturity level, and 19% are beginners.
The report showed that many of the advantages delivered by the cloud have proven to be especially valuable as organisations adapted over the past year to meet the rapidly evolving needs of businesses.