Tealium raises $96mn for maximising customer data impact

By William Smith
Tealium’s solution involves connecting customer data collected from sources such as web, mobile and IoT to create a unified data infrastructure...

San Diego, California-based Tealium offers what it calls a “customer data platform” for customer data orchestration.

Customer data is the lifeblood of companies seeking to create personalised, omnichannel experiences for customers, but wielding it correctly can be challenging.

Tealium’s solution involves connecting customer data collected from sources such as web, mobile and IoT, and integrating with existing technologies to create a unified data infrastructure from which customers can best be reached.

Changes afoot in data ecosystems

Specific solutions include tag management and a machine learning implementation, with the company highlighting its utility in response to changing customer expectations and a tightening regulatory landscape which demands increased levels of compliance and a move away from technologies such as cookies.

“Key factors in the market have come together and created an environment where organizations have to adopt a first party data strategy to stay competitive and viable — and this trend is only increasing,” said Jeff Lunsford, CEO, Tealium. “We have seen an acceleration in global enterprises selecting Tealium’s CDP because we can help them realize business value quickly, which is critical in these dynamic times.”

A data unicorn

Since its 2008 foundation, the company has raised almost $270mn across nine funding rounds. Its latest Series G round, announced yesterday, raised $96mn from lead investors Silver Lake Waterman and Georgian, and valued the company at $1.2bn.

The company said it would use the funds to accelerate its ecosystem and product development teams.

“A personalized buying experience is now as important as the quality of product or service being bought,” said Justin LaFayette, Lead Investor at Georgian. “Tealium’s customer data platform helps businesses gain a competitive advantage by providing the insights to deliver a highly personalized customer journey. We are excited to continue our partnership with Tealium as they lead the growing demand for this essential requirement of digitization.”

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