May 17, 2020

Trianz CEO launches Trasers to disrupt digital transformation

Digital Transformation
Big Data
Professional Services
Harry Menear
2 min
Launching today: Trasers is a data-driven analytics and consulting company with the express goal of enabling IT leaders to successfully navigate the digital transformation process.
Sri Manchala, founder of management consultancy Trianz, has just launched a new company. Headquartered in Santa Clara, California, Trasers is a data-dri...

Sri Manchala, founder of management consultancy Trianz, has just launched a new company. Headquartered in Santa Clara, California, Trasers is a data-driven analytics and consulting company with the express goal of enabling IT leaders to successfully navigate the digital transformation process.  

Billing itself as a ‘first-of-its-kind’ enterprise, Trasers is openly declaring itself as competition for the world’s biggest consulting firms like Gartner, IDG and Accenture.

Image from Trasers

A source close to Trasers even goes to far as saying that the traditional market research model used by IDG, Gartner, Forrester, etc. is fundamentally broken: it’s too influenced by vendors, too expensive and fails to deliver insights that drill down to industry or role-specific levels.

The idea for for Trasers came from the pain points that Manchala himself experienced while undergoing a digital transformation. He believes that the reason why a large number of digital transformations fail - just this month, car rental firm LeasePlan chalked up around $110mn in losses due to a failed ERP integration, and last year Lidl abandoned a similar plan in a move that cost the company more than $550mn - is a focus on technology at the expense of the employee, customer and partner (read: human) experience. 


"It's unfair to view digital transformation as an IT problem; In a landscape of rapidly changing customer behavior and disruptive technologies, digital transformation is about reimagining your core product or service value proposition and reinventing the business value chain to deliver consistent and connected experiences" said Manchala. 

This is where Trasers’ database of over 1.5mn unique and constantly-updated data points gleaned from over 5,000 different organisations comes in. 

Trasers says it offers unbiased, data-focused insights based on millions of data points tailored to each department of a company. 

"There is a great urgency but also a high level of misunderstanding and siloed initiatives. Our core belief is that company leaders must take a holistic approach to digital transformation, one in which each member of the leadership team has a critical stake and unbiased data points to inform every step of the process,” says Manchala. “No one can match the power of our data, nor the critical insights it brings.” 

Trasers’ offerings at launch include transformation insight services ranging from reports tailored by industry and role to benchmarking and custom research services. Designed for early-stage to advanced digital transformers, the company’s data covers 18 industries and over a dozen leadership roles.

Share article

Jun 4, 2021

Logi Analytics Webinar: Meet the speaker

2 min
Join Technology Magazine and Logi Analytics for this exclusive webinar as we explore the revolutionary power of next-generation embedded analytics

Data allows business owners to leverage digital insights and embrace the power of data-driven business intelligence to make more informed decisions that are better for business growth and evolution. By using data to drive its actions, an organisation can contextualise and/or personalise its messaging to its prospects and customers for a more customer-centric approach.

BizClik Media Group and Logi Analytics invite you to explore next-gen embedded analytics in our live webinar. There’s still time to sign up for the event entitled ‘Application Imperative: How Next-Gen Embedded Analytics Power Data-Driven Action’, which is taking place on 10 June at 4 pm BST.

The webinar will be led by Constellation Research’s Principal Analyst, Doug Henschen, who focuses on data-driven decision-making. Henschen’s Data-to-Decisions research examines how organisations employ data analysis to reimagine their business models and gain a deeper understanding of their customers.

Henschen's research acknowledges that innovative data analysis applications require a multi-disciplinary approach starting with information and orchestration technologies, continuing through business intelligence, data visualisation, and analytics, and moving into NoSQL and big-data analysis, third-party data enrichment, and decision-management technologies.

Constellation Research is a technology research and advisory firm based in Silicon Valley. Prior to joining Constellation, Doug Henschen led analytics, big data, business intelligence, optimisation, smart applications research, and news coverage at InformationWeek.

What will the webinar cover?

This exclusive webinar will explain next-gen embedding capabilities that will enable your company to:

  • Eliminate unproductive toggling between transactional interfaces and purely analytic dashboards
  • Drive two-way interactions between app features and embedded analytics to drive data-driven action
  • The compounding impact of embedded analytics on your overall ROI
  • Harness analytics as triggers for automated workflows and suggested next-best actions
  • Enable developers to build quickly without coding while customising self-service options for end users

Logi Analytics is the only developer-grade analytics solutions provider focused exclusively on embedding analytics in commercial and enterprise applications, empowering the world’s software teams with the most intuitive data analytics solutions and a team of dedicated professionals invested in your company’s success.

Why not sign up today to find out exactly how Logi Analytics can revolutionise your data analytics game?

We look forward to seeing you there!

Share article