ALE: Connectivity in hospitality
The Internet of Things, room automation, artificial intelligence and virtual assistants such as Amazon’s Alexa are making headway in the hotels and hospitality sector, but none of this is possible without the right foundation of secure connectivity. No matter how luxurious your hotel, how sumptuous the food or how relaxing the spa, if you don’t offer secure connectivity and mobile guest services, you are unlikely to fill your rooms. Christophe Ameline, Head of Vertical Markets Strategy & Offer at ALE, looks at the issues and the technologies that are now available to enable hoteliers to provide the services that guests expect.
Hospitality is a connected industry. Even back in 2014, 40% of people traveling on business had three or more connected devices, because smart and wearable tech offer far greater functionality to people on the move. Inside the hotel, guests are turning to their own tech for information and entertainment rather than traditional hotel services.
It’s secure access first – and last
Hoteliers realize that to grow their business they need to invest in technology. According to the 2017 Lodging Technology Study, 57% of hotels are planning to increase investment with 42% intending to maintain their technology spend. The top priority is to increase digital customer engagement in a secure environment, and for this, mobility and connectivity need to be at the center of their digital transformation strategy.
Wireless connectivity is now an essential amenity. Guests experience it at home, at work and increasingly on the move – so they have high expectations. In fact, Wi-Fi is so central to the guest experience that only room cost ranks higher in importance to guests. But providing Wi-Fi is more than just providing connectivity bars on a device - balancing easy access with security is key.
1) From the lobby to the lounger – pervasive and high-quality Wi-Fi
Providing consistent Wi-Fi access can present a major headache in hospitality environments. Not just because of the number of users, devices and amount of data on the network, but because often the buildings were not designed with networks in mind!
Managing the network infrastructure footprint, particularly in historic hotels, is one of the first considerations. Old buildings with thick walls or metal structures mean that it is just not possible to run all the cables you need to support room technology. The 140-year-old Waldhaus Flims Alpine Grand Hotel & Spa recognized this problem, but through the use of hospitality access points (AP), the hotel rooms could each be connected via a single LAN cable. These specialized access points act as ‘mini-switches’ which ensure access to internet, telephony and video entertainment, only with a much smaller footprint. Where it is impossible to bring Ethernet to some areas of hotels, Wi-Fi meshing can provide the solution.
With IoT becoming the norm – room automation, IP security cameras, point of sale systems and virtual assistance devices – the growing pressure on networks to deliver uninterrupted quality of service to guests starts to become an issue.
Your Wi-Fi should follow that guest!
It is not simply a case of adding a few more access points around the hotel – you need a solution in place to ensure simple and secure guest access and authentication. This simplified connectivity needs to ‘follow’ the guest around the premises, providing access to services where and when they need them. For instance, APs that can continuously monitor connection metrics from mobile devices can use this data to steer device connection to most appropriate AP, which prevents the Wi-Fi network from slowing down as people move throughout the hotel grounds.
2) Follow that device – mobile guest services from digital reception to check-out
A guest that uses the spa, the restaurant and the gym leads to a better bottom line. The key to unlocking this is the guest’s personal device – from providing direct bookings and services before guests arrive, to saving time by checking-out straight from their smartphone. This type of personalized experience ultimately means better guest engagement.
This requires frictionless digital interaction between guest and hotel departments - be that the front desk, restaurant or other facilities. With today’s open APIs (application programming interface), it is becoming easier than ever to integrate voice and message capabilities directly into guest loyalty or eConcierge apps.
There are some great examples of this already happening. In Sweden for example, The Winery Hotel wanted a fully mobile approach to guest communications and completely rejected the idea of in-room telephones. It implemented a mobile eConcierge app to provide guest access to hotel services and enterprise-grade telephony from their own smart devices. This enables the hotel to be at their service 24/7 – wherever they are on the premises – and communicate offers and notifications straight to its guests’ smartphones.
Beyond this, location-based services are quickly establishing themselves as a way to offer guests services – offering directions to one of the resort’s featured restaurants or letting guests know what offers are available when they are walking past the spa are just a couple of examples. Successful digital engagement in the future will be personalized in these ways, and the data gained from mobile engagement will be invaluable to hoteliers in offering personalized services and push notifications based on individual preferences.
And mobility is not just for guests…
Behind the scenes in hotels such as The Buddha Bar Hotel in Paris, enhanced mobility services are enabling staff to be contactable anywhere on-site, resulting in staff being more attentive to guests’ demands. Add to this apps which enable employees to instantly report room availability via a code on their mobile device, or log and respond to maintenance issues on the move, and you can start to see how these capabilities can all add up to get guests checked in faster and keep them happy during their stay.
3) Securing networks and containing threats
Hotels are a growing target for hackers and data thieves. The open, guest-facing nature of the hospitality industry means that hotels and venues need to be welcoming to guests and their devices. But with so many mobile, wearable and IoT devices entering the hotel space, balancing guest access while keeping data, hotel functions and back-end services secure is vital.
Containers and PANs provide the solution
One of the core principles behind building a secure network for hotels is containerization technology. This is a method of creating virtual isolated environments on a single converged network. The idea is to group connected devices with a common function and the respective authorized users into a unique, virtual IoT ‘container’. For example, the ‘guest access container’ acts as its own network where guest users cannot see or interact with devices within the finance department’s container, or the IP cameras and alarm systems operated by the security team. Within each container, quality of service and security rules can be enforced and it is possible to reserve or limit bandwidth, prioritize traffic and block undesired applications.
As connectivity grows and with so many devices in guest rooms, you also need to consider what each guest can interact with - smart TVs, intelligent room assistants or climate control. With guests able to connect and mirror movies to the IPTV, how do you stop them connecting and streaming to the TV next door? The answer is the Personal Area Network (PAN). A PAN is almost like having a dedicated Wi-Fi network for every room, where guests can interact with room technology as they’d expect at home – but crucially only in their room. Yes, hotels need to get connected, but they need to be smart about network security and the technology is now available to enable them to do just this.
Stay another day
To drive these benefits to their bottom line, hotels don’t just need to offer better mobility, they need to offer smarter mobility. The integration of a guest’s device through bespoke applications and services is only the beginning of the process - hoteliers need to add a personal touch to their technology offerings. That means enhancing guest experience with services that transform the Internet of Things into the Hospitality of Things and mobile engagement that offers timely and appropriate services to guests. But with digital criminals on the prowl and tech savvy guests highly aware of digital risks, securing hotel networks can no longer be an afterthought – secure connectivity needs to be at the center of design.
Amazon tests new technology to improve employee safety
At the Amazon Robotics and Advanced Technology labs in Boston, and Northern Italy, team members are testing and developing new technologies in order to help to make employees’ jobs safer, these include technologies that help move carts and packages through Amazon facilities.
Recently the safety of Amazon's warehouses has drawn scrutiny. On June 1, the Washington Post's Jay Greene and Chris Alcantara published findings from an analysis of Occupational Safety and Health Administration data showing Amazon's serious injury rates are nearly double those at other companies' facilities.
A spokesperson from Amazon said the company spent more than $1 billion last year on safety measures, and hired more than 6,200 employees to a group dedicated to workplace health and safety.
One innovation being tested by Amazon, which is in early development, is the use of motion-capture technology to assess the movement of volunteer employees in a lab setting. These employees perform tasks that are common in many Amazon facilities, such as the movement of totes, which carry products through robotic fulfillment centers.
The motion-capture software enables Amazon scientists and researchers to more accurately compare data captured in a lab environment to industry standards rather than other modelling tools traditionally used by ergonomists.
“With this data, visualisations, and employee feedback, we are looking to identify relatively simple changes that can make a big impact,” said Kevin Keck, worldwide director of Advanced Technology at Amazon. “Something as simple as changing the position of handles on totes may help lower the risk of injuries to our employees at a massive scale.”
Autonomous Robots creating new paths to safety
In order to reduce the need for employees to reach up or bend down when retrieving items, Amazon is testing a new workstation system called “Ernie.” According to the company Ernie takes totes off of a robotic shelf and uses a robotic arm to deliver it to employees, so they can remain in a more comfortable and stable position.
“We’re known for being passionate about innovating for customers, but being able to innovate with robotics for our employees is something that gives me an extra kick of motivation each day,” said Keck. “The innovation with a robot like Ernie is interesting because while it doesn’t make the process go any faster, we’re optimistic, based on our testing, it can make our facilities safer for employees.”
“Bert” is one of Amazon’s first Autonomous Mobile Robots (AMRs), and is being tested to autonomously navigate through facilities with Amazon-developed advanced safety, perception, and navigation technology. In the future, it is thought that an employee would be able to summon Bert to carry items across a facility.
‘Scooter’ and ‘Kermit’ are two other robots that also operate autonomously, and are both transport cars. The carts are used to carry empty totes and packages through our facilities.
In a blog post the company said: ‘By having Autonomously Guided Carts (AGCs) like Scooter and Kermit perform physical tasks, we believe we can make our facilities safer and enable our employees to focus on jobs that require their critical thinking skills. In addition, using an AGC like Scooter to pull carts through our facilities reduces the risk of strains on our employees, or even collisions. We currently plan to deploy Scooter to at least one Amazon facility this year.’
Amazon began using robotics in its facilities in 2012, and since then they have added more than 1 million jobs worldwide while simultaneously deploying 350,000 mobile drive unit robots.
“The role robotics and advanced technology can play in not only innovating for customers, but helping make our facilities safer, is a massive motivation for me and my team,” said Keck. “The health and safety of our employees is our number one priority. By listening to them, innovating on their behalf, and driving new technologies into our facilities over the coming months and years, I’m confident we’ll make a big contribution to our goal of reducing recordable incidents by 50% by 2025.”