Amazon bolsters game division with Smilegate partnership
Technology giant Amazon has announced a partnership with South Korean developer Smilegate to publish its next game in North America and Europe.
Amazon’s attempts at entering the lucrative video game industry, projected to be worth by 2022, have thus far been fairly abortive. video game live-streaming site Twitch in 2014 for close to one billion dollars, and has more recently embarked on developing video games itself. It’s first release, however, a free-to-play hero shooter, was received so poorly it took the almost unprecedented step of back into a testing phase.
In , Christoph Hartmann, VP, Amazon Games, said: “Amazon Games is committed to bringing our customers the most engaging game experiences, both through our own internal development teams and from the very best external development studios around the world. Smilegate has a strong track record of creating big games that players love, built to offer years of enjoyment — exactly the type of best-in-class, living, growing online games we want to bring our customers.”
Smilegate is well known as the creator of CROSSFIRE, a first-person shooter video game particularly popular in Asia, with a total 670 million users signed up.
“Smilegate RPG and Amazon Games will combine our respective expertise to introduce one of our AAA games to Western players,” said Chi Won Gil, CEO, Smilegate RPG. “Amazon Games is uniquely positioned as a publisher to reach entirely new audiences through its deep commitment to customers and substantial games publishing resources and channels, including Twitch, Prime Gaming, AWS, and more.”
Specific details of the game or a time for its release were thin on the ground. Other projects for Amazon Games include retooling the aforementioned withdrawn game Crucible, a massively multiplayer game known as New World, and perhaps most intriguingly a game based on The Lord of The Rings, with Amazon also developing
How can technology help cut business costs?
Businesses are always looking for ways to cut costs and help increase profitability. Choosing quick fixes that reduce expenses, such as redundancies, can often decrease quality, and also impede the company’s reputation.
Upgrading technology and how the company use it can improve the business, although it may require an upfront investment, it will help save money in the long run. We take a look at some of the different ways that technology can help improve business costs.
Time is precious when you have a business, every hour counts, and the budget accounts for each hour, whether that be operating costs or paying employees. Implementing efficient processes is a way to decrease delays, and make sure the business runs smoothly.
Technology can help to quicken everyday duties such as:
- Communicating with team members
- Accessing and locating files
- Scheduling meetings and tasks
- Monitoring progress and results
- Managing annual leave and absences
Going paperless is becoming more common, and there are many advantages of paperless environments in the digital age. It eliminates the need for physical storage solutions, so you don’t need to pay for using an off-site storage facility. If you usually keep files in the office, storing them digitally will create more space so that you can grow your team.
With a paperless system filing documents no longer means printing them out, then having to search for them manually later on. Digital storage can be done in seconds, and retrieval involves a quick computer search. The reduction in employee work hours spent on menial tasks is significant.
Moving to the cloud
The 2021 Flexera State of the Cloud Report shows that COVID-19 has had a significant impact on cloud adoption in 2020. The report found that multi-cloud continues to be the dominant strategy, adopted by nearly all surveyed enterprises, 92% of respondents reported having a multi-cloud strategy. 82% are taking a hybrid approach, combining the use of both public and private clouds.
With cloud computing, businesses can store and access data over the internet no matter where they are. It helps employees who are located in different areas to collaborate in a highly convenient and secure manner. Cost saving is one of the biggest Cloud Computing benefits. It helps you to save substantial capital cost as it does not need any physical hardware investments. Also, you do not need trained personnel to maintain the hardware. The buying and managing of equipment is done by the cloud service provider.
Running your business digitally gives you the option to operate remotely, full or part-time. With employees working from home, it enables businesses to downsize or remove the office altogether, to save on rent costs. With minimal staff onsite there will be other savings such as electricity and cleaning. Having remote employees could also reduce the cost of serving refreshments/catering, which some companies offer.
Ensuring your staff members can operate efficiently and safely from home is extremely important. Providing equipment such as laptops, monitors and mobile phones is essential, but to also make sure these devices are secure and have sufficient security measures.
The past year forced businesses to adapt quickly to remote working, and video calls become the norm. Zoom, a popular video call app, generated $2.6 billion revenue in 2020, a 317% increase year-on-year. Instead of paying for travel for client meetings, you can conduct them for free through a video conference tool. You can also access or host webinars through video conferences.