Apple acquires machine learning startup Laserlike

By Laura Mullan
Apple has announced that it has acquiredLaserlike, a machine learning startup that might maker Siri smarter. Laserlike is an online search engine that...

Apple has announced that it has acquired Laserlike, a machine learning startup that might maker Siri smarter. 

Laserlike is an online search engine that allows users to search for news, images, videos and music.

The California-based firm says its core mission is to deliver "high quality information and diverse perspectives on any topic from the entire web to you,” according to its website.

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The acquisition could strengthen Apple's artificial intelligence efforts. 

For instance, the firm could use Laserlike’s capabilities to help Siri deliver more personalised results for users.

Laserlike is a four-year-old startup that was founded by three former Google engineers, Anand Shukla, Srinivasan Venkatachary and Steven Baker.

It has raised more than $24 million from Redpoint Ventures and Sutter Hill Ventures, according to CrunchBase.

The financial terms of the deal were not disclosed.

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