May 17, 2020

Apple’s new store has 'solar wings' to provide cooling

Catherine Sturman
2 min
Tech giant Apple’s new store in Dubai is architecturally stunning. Situated in Dubai Mall, the store adopts the traditional ‘Apple’ design, but ha...

Tech giant Apple’s new store in Dubai is architecturally stunning. Situated in Dubai Mall, the store adopts the traditional ‘Apple’ design, but has some unique features which has created a benchmark in construction and design.

Constructed by Foster + Partners, the architecture company designed the building based on traditional Arabic Mashrabiya, where 18 37.5 foot ‘Solar Wings’ shade the 186 foot outside terrace during daylight hours, embedding a motorised system which supports the cooling of the building against rising temperatures and strong winds in the region.

Stefan Behling, Head of Studio, Foster + Partners said in a press release, “With their movement path inspired by a falcon spreading its wings, the ‘Solar Wings’ are in itself a theatrical experience – an integrated vision of kinetic art and engineering. Made entirely of lightweight carbon fibre, each wing has multiple layers of tubes forming a dense net.”

In the evenings, the wings are opened to enable visitors to visit the outdoor terrace and watch the attractions held at the Dubai Fountains. Additionally, situated close to the Burj Khalifa, the building’s frontage enables stunning views of other builds which create significant tourist revenue. The terrace is also home to nine rotating planters, creating a building which is modern and architecturally stunning.

Behling added, “Access to the store is through full height, glazed pivoting doors on both levels, directly from Dubai Mall. The Avenue, a specially designed area for accessories display, on the lower level along with Apple’s signature display tables sits in the midst of a grove of trees, creating a calm environment to experience Apple’s latest products.”

Angela Ahrendts, Apple’s Senior Vice President of Retail said, “we view our stores as a modern-day town square, where visitors come to shop, be inspired, learn or connect with others in their community. What better place to come together than overlooking Dubai’s epicenter, where the Dubai fountain, Burj Khalifa and Dubai mall meet.”

With over 80 million visitors to the Dubai Mall each year, the building is sure to be a hit!

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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