“The Art of the Nudge”
Gregg Hammerman started Larky based on an epiphany: why shouldn’t the organizations we engage with regularly be able to communicate with us at just the right moment?
He recognized that consumer expectations and behavior have evolved, driven not only by the shift to doing things remotely, but also by the strategies of companies that have mastered the digital space—Spotify, Netflix, Amazon.
These platforms provide added value through features like end-of-year reports, movie recommendations based on your watch history, and “like” purchase suggestions, deepening the customer relationship. They sync with your life outside of their platforms.
Larky has taken this idea of blending into a user’s everyday life and run with it. Their functionality easily integrates with mobile banking apps to engage with users at different touch points throughout their day. Using lock screen notifications, Larky can guide people to offers, promotions, local events, and information relevant to their unique needs in that moment.
MSU Federal Credit Union identified a powerful way to use Larky’s technology to engage with their members:
“We have a loyalty program where we work with local merchants who will give you a discount if you use a MSUFCU debit/credit card. Larky helps us remind people to take advantage of those.” —Ben Maxim, Assistant VP of Digital Strategy & Innovation, MSUFCU
People have a lot of options when it comes to banking, and it’s hard to stand out. Larky works with a diverse selection of community financial institutions to help them showcase the unique services they provide. Maxim recognizes the potential for their partnership to expand and innovate, helping them stand apart from the competition:
“Beyond the geolocation and personalization, we’re working with Larky to figure out credit card fraud detection and prevention. Future possibilities are out there. They have an established product, which is great, but what else can we do with them? For one, we’re looking into gamification of different interactions within our digital accounts. Larky is fully open to that, and I look forward to where we might go.
Vodafone: 5G could add £6.3bn to UK manufacturing by 2030
A new report from Vodafone suggests that 5G could add as much as £6.3bn to UK manufacturing by 2030.
The report – Powering Up Manufacturing, Levelling Up Britain – employed economic analysis from WPI Economics to scope 5G’s impact on the manufacturing sector nationally.
Boost for 5G adoption
Vodafone’s paper calls on government to set ambitious targets for 5G adoption in manufacturing over the coming decade, including support for industry to invest in private 5G networks and 5G testing and innovation centres with a view to harnessing the benefits of IoT and edge computing in manufacturing.
Key areas of the report
- Wirelessly connected factories with bespoke 5G mobile private networks (MPNs) can support the sharing of large quantities of data from thousands of devices simultaneously in real time, enabling better and faster decision making, facilitating machine learning and allowing processes to be adapted to maximise productivity.
- 5G allows for predictive maintenance. This means monitoring hundreds of variables, forecasting when and where repairs will be needed and avoiding expensive unplanned downtime.
- 5G-supported Augmented Reality (AR) and Virtual Reality (VR) technology can be used to visualise and plan designs in detail prior to the construction of physical prototypes. This will help workers to maintain and repair failed machinery and enable workers to be trained with less direct use of expensive physical machinery. 5G-supported AR and VR technology can also connect workers on a factory floor with engineers and designers located elsewhere, enabling them to access technical expertise without costly and time-consuming site visits.
Beginning the 5G journey
Anne Sheehan, Business Director, Vodafone said: “We are only beginning the 5G journey, but through our work with Ford, we know it offers huge potential for the manufacturing sector and beyond.
“To realise this potential, we need to all get behind it, from Government and Ofcom creating the right policy and regulatory environment, through to businesses embracing the power of innovation, and, of course, us as network operators creating this network of the future.”
Minister for Digital Infrastructure Matt Warman said: “5G can change the way Britain builds and we’ve sparked a wave of innovation in UK manufacturing through our £200m 5G trials scheme.
“We’ve seen driverless vehicles at Nissan’s Sunderland plant, VR at BAM Nutall building sites in Scotland and Vodafone boosting laser-welding robots in Essex.
“The benefits of 5G for improving productivity, efficiency and safety in our manufacturing sector and beyond are clear, and Vodafone’s report is a ringing endorsement of how this revolutionary technology can help us build back better from the pandemic.”