atNorth Wins Brand Campaign of the Year Award
Congratulations to atNorth, the winners of this year’s Brand Campaign of the Year Award.
atNorth’s brand transformation campaign exemplifies how strategic communications can propel a small, regionally focused company into a market-leading role in a competitive, technology-driven sector.
Facing low visibility in the international data centre market, atNorth redefined its positioning through a rebrand centred on sustainability, environmental performance and Nordic advantage.
The campaign aligned with the growing global scrutiny on the environmental footprint of AI and digital infrastructure.
atNorth’s data centres, powered by renewable energy and located in cooler Nordic climates, reduce the energy burden of high-performance computing while offering innovative heat reuse and carbon reduction strategies.
To capitalise on this, the company adopted a cloud-first, content-driven communications strategy built on thought leadership, media partnerships and case-led storytelling.
A revamped LinkedIn presence saw a significant growth in followers, while SEO and paid media tactics ensured atNorth ranked in the top five search positions for key data centre terms in its primary markets.
Visual identity updates reinforced the Nordic narrative, while collaboration with clients like BNP Paribas and Shearwater delivered concrete proof points of atNorth’s impact, achieving carbon reductions and cost savings by relocating data operations to Iceland.
By reshaping its message to reflect industry challenges — particularly around sustainability in digital infrastructure — atNorth has successfully shifted perceptions from a niche Icelandic operator to a credible Nordic leader in sustainable high-performance computing.
This demonstrates how values-led marketing can deliver measurable business outcomes in the cloud and AI economy.
The Global Tech & AI Awards 2025
Held on 14 May at 155 Bishopsgate, the Global Tech & AI Awards provided a rare opportunity to spotlight the people and organisations redefining what’s possible in the technology industry.
These awards shone a light on the breakthroughs that others can learn from and build upon, rewarding not only technical excellence but strategic impact, customer value and ethical application.
It is amazing to see the meaningful impact that these companies, projects and individuals are having on the world, furthering technological innovation.
Everyone at Tech & AI LIVE and Technology Magazine would like to extend their congratulations to our winners for 2025 and thank you for your dedication to a more connected, inclusive and innovative future.
Brand Campaign of the Year Award
This award celebrates creative campaigns that achieve objectives, resonate with audiences and strengthen brand reputation.
It highlights unique approaches, measurable impact and alignment with the brand’s values and overall success.
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