AWS and Salesforce strengthen their relationship
Salesforce and AWS have announced that they will significantly expand their strategic partnership, with plans for a new set of integration capabilities to make it easier to share data and build applications that cross the two platforms.
By combining the capabilities of both companies, developers will now be able to build and launch custom applications that extend the power of both platforms.
Salesforce data and workflows can now be connected to solutions running on AWS while developers can also integrate AWS data and workflows into their Salesforce applications. Salesforce will also embed AWS services for voice, video, artificial intelligence (AI), and machine learning (ML) directly in new applications for sales, service, and industry vertical use cases.
"For more than five years, our customers have benefitted from a tight relationship between AWS and Salesforce. Now, we are taking the partnership to the next level by integrating our offerings so developers using both AWS and Salesforce can build unified applications much faster and simpler than ever before," said Andy Jassy, CEO of Amazon Web Services. "With this partnership, we are significantly simplifying developers' lives and empowering them to develop applications however they want, from wherever they want globally, at any scale."
"This is a milestone partnership for the technology industry, and one that will enable our customers to experience an even more powerful Salesforce Customer 360 and achieve a new level of success in their business," said Marc Benioff, Chair and CEO, Salesforce. "With a more strongly unified Salesforce and AWS platform, our customers around the world can create a single source of truth across sales, service, marketing, and commerce, and achieve success from anywhere."
Combining AWS and Salesforce capabilities
Customers will now be able to purchase out-of-the-box solutions directly from Salesforce and then consume the integrated AWS services on a pay-as-you-go basis. Developers previously had to make use of custom integration code to combine Salesforce and AWS capabilities in their applications. Now though, they'll be able to use services from both companies through new, unified platforms.
In addition to announcing the details of their expanded partnership, Salesforce and AWS also unveiled new low code and click-to-launch development tools to help accelerate the pace of creating custom applications. Salesforce's point-and-click development tools will operate using data from Amazon RDS or Amazon S3 as if the data was native in Salesforce.
All of the new products and integrations announced by both companies will be available next year.
ShareChat parent raises US$145m at $2.88bn valuation
Mohalla Tech, the parent company behind social media apps Moj and ShareChat, has raised an additional US$145 million at a market valuation of $2.88 billion.
The latest Series F funding, led by Singapore state investor Temasek, Moore Strategic Ventures (MSV), and Mirae-Naver Asia Growth Fund, is an additional investment beyond the $502 million raised in April this year.
"We are immensely proud of what we have been able to achieve with Moj and ShareChat in the last 12 months. We have been very fortunate to attract a bunch of very high-quality names in our series F and the list just got longer with Temasek, MSV and Mirae-Naver joining hands with us," said Ankush Sachdeva, CEO & Co-founder, Moj and ShareChat.
According to the company, investments raised this year, including the latest, will be used to double down on its plans of building an AI feed, incentivising its creator base and amplifying platform health and safety. In the past few months, the company has hired global senior executives with specialisation in AI and ML and continues to look for more such senior hires.
The continuing growth of social media
Founded in October 2015, the social media company has raised close to $911 million over seven funding rounds so far. This has helped both Moj and ShareChat to continue their growth journey, differentiate and deliver a unique social media experience. Moj has become India’s number one short video app with the highest monthly active users, with an average user time spent of 34 minutes every day, scoring over 4.5 billion views daily.
ShareChat, the Indic language social media platform, is positioned uniquely with an average user time spent of 31 minutes daily. Moj and ShareChat together, with a 340 million-strong user community, envision building a cohesive AI-powered content ecosystem to address India’s growing digital needs.
James McIntyre, Senior Managing Director and COO at MSV said, “We are excited to partner with Moj as they build India’s premier short form video platform, and have been impressed by this management team’s speed and agility in capturing the opportunity. This round will help to accelerate that growth and allow Moj and ShareChat to continue to develop the best ecosystem for content creators and consumers alike.”