AWS and Salesforce strengthen their relationship

Salesforce and AWS have announced that they will significantly expand their strategic partnership, with plans for a new set of integration capabilities to make it easier to share data and build applications that cross the two platforms.

By combining the capabilities of both companies, developers will now be able to build and launch custom applications that extend the power of both platforms.

Salesforce data and workflows can now be connected to solutions running on AWS while developers can also integrate AWS data and workflows into their Salesforce applications. Salesforce will also embed AWS services for voice, video, artificial intelligence (AI), and machine learning (ML) directly in new applications for sales, service, and industry vertical use cases.

"For more than five years, our customers have benefitted from a tight relationship between AWS and Salesforce. Now, we are taking the partnership to the next level by integrating our offerings so developers using both AWS and Salesforce can build unified applications much faster and simpler than ever before,"  said Andy Jassy, CEO of Amazon Web Services. "With this partnership, we are significantly simplifying developers' lives and empowering them to develop applications however they want, from wherever they want globally, at any scale."

"This is a milestone partnership for the technology industry, and one that will enable our customers to experience an even more powerful Salesforce Customer 360 and achieve a new level of success in their business," said Marc Benioff, Chair and CEO, Salesforce. "With a more strongly unified Salesforce and AWS platform, our customers around the world can create a single source of truth across sales, service, marketing, and commerce, and achieve success from anywhere."

Combining AWS and Salesforce capabilities

Customers will now be able to purchase out-of-the-box solutions directly from Salesforce and then consume the integrated AWS services on a pay-as-you-go basis. Developers previously had to make use of custom integration code to combine Salesforce and AWS capabilities in their applications. Now though, they'll be able to use services from both companies through new, unified platforms.

In addition to announcing the details of their expanded partnership, Salesforce and AWS also unveiled new low code and click-to-launch development tools to help accelerate the pace of creating custom applications. Salesforce's point-and-click development tools will operate using data from Amazon RDS or Amazon S3 as if the data was native in Salesforce.

All of the new products and integrations announced by both companies will be available next year.