Sep 25, 2020

Bridging the digital Iron Curtain

Digital Transformation
Sanjay Brahmawar
4 min
While technology may have united us during the pandemic, it is simultaneously uncovering an incompatibility which threatens to bring our progress to a stop
While technology may have united us during the pandemic, it is simultaneously uncovering an incompatibility which threatens to bring our progress to a s...

The impact of Covid-19 has left the economy reeling. Figures for Q2 of this year show that OECD GDP had declined by a staggering 9.8%. Evidently, there is crucial work to be done if we are to re-emerge from the pandemic with vigour.

A priority for recovery will be to embed digital. The pandemic has impacted every person, organisation and government, but the blow has been softened by technology. It has maintained an essential level of normalcy for our personal and professional lives; it has ensured that the wheels of commerce keep turning. 

That said, any technological step-change must manoeuvre the disparate digital regulations of East and West. While technology may have united us during the pandemic, it is simultaneously uncovering an incompatibility which threatens to bring our progress to a stop.

A “Digital Iron Curtain” is closing on us. In a period when partnership and cooperation have become so essential, we are at risk of a new barrier to progress. Overcoming it won’t be easy, but I hope technology will once again steer us towards a solution that will conquer the divide. International businesses and economies rely on it.

The disparate East and West

The divergence between East and West grows. China’s Belt and Road Initiative, building a new Silk Road throughout Asia, the Middle East and Africa, is knitting together regions which will provide the future growth of the world’s economy. It is creating a separate ecosystem where the likes of Alibaba, Tencent, WeChat and TikTok are thriving and becoming the world’s largest tech companies.

Countries like Kazakhstan, Uzbekistan, Kenya, Sri Lanka, Vietnam and Indonesia are all borrowing Chinese money to fund infrastructure projects - built by Chinese companies - and to trade with Chinese businesses. This anchors them to Chinese technology and ways of working. In fact, many of the countries involved have pledged to cooperate with China in areas of communication via advanced technologies such as 5G networks.

Some of these are already embroiled in Western conflict. Huawei is the obvious one, with the West slowing down or stopping plans to deploy its 5G technology. This has had a huge impact on the telecommunications equipment used in both Europe and China. European telecoms companies still have some tricky decisions in front of them, as do their governments.

The threat to commerce

TikTok (and its parent company ByteDance) is another example. It has already scrapped plans to build a London HQ because of current reluctance towards the use of Chinese tech. TikTok has also been forced to consider a sale, in order to create a Western version of the app that is acceptable to US authorities.

A recent report by the Henry Jackson Society found that the UK relies on China for more than 50% of its supply of certain goods, including laptops, mobile phones, several drug compounds and goods with industrial applications, such as safety glass and steel-capped boots.

The banking industry is increasingly reliant on tech, and the sector could suffer from a further East-West divide. HSBC has historic ties to both China and the UK, although Asia constitutes the bulk of its earnings. Does that mean it will have to move away from UK customers because its technology will have to adapt to Chinese standards? It sounds inconceivable, but the questions will be asked.

Reconciling the digital giants

If a quick fix is desired, becoming listed on stock exchanges in both the East and West might do the trick. Alibaba did just that, listing in Hong Kong and New York as a way to secure a foothold and bridge the gap.

However, the problem with quick fixes is that they are never as robust and rarely address the underlying issue – in this case, conflicting digital standards. In the current circumstances, an effective solution must be one that enables East-West commerce. The alternative will see an already dwindling pool of trade partners diminish ever further as the iron curtain is drawn shut.

By definition, technology companies find solutions through innovation and ingenuity. We must apply that same outlook to overcome the digital iron curtain. Focused, strategic investments to create an independent integration layer compatible with both sides of the curtain will enable cooperation. The tech industry can help overcome regulatory challenges, navigate cloud environments and enable complex migrations. We must apply our expertise in a way that will benefit recovery, not impede it.

By Sanjay Brahmawar, CEO at Software AG

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Jun 21, 2021

How AWS helps NASCAR delight its fans

3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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