Burger King now has its own cryptocurrency - the 'WhopperCoin'

By Laura Mullan
Fast-food chain Burger King has waded into the cryptocurrency market with the launch of its own virtual coin called ‘Whoppercoin’ in Ru...

Fast-food chain Burger King has waded into the cryptocurrency market with the launch of its own virtual coin called ‘Whoppercoin’ in Russia.

Hosted on the waves blockchain, the new loyalty system rewards customers for buying a Whopper burger.


Russians will be able to claim one Whoppercoin for every ruble they spend.(1.3p) and can purchase a Whopper burger with the virtual cash once they have amassed 1700 Whoppercoins.

Bitcoin traders have previously received a lot of flak in Russia with reports earlier this year noting that users could even face jail time under the proposed legislation. However, Russia’s First Deputy Prime Minister Igor Shuvalov has since shown support for the cryptocurrency market.

The company said it would use Apple and Android apps next month so that Russian customers could save, share or spend their digital wallet full of Whoppercoins.

Burger King has partnered with crypto-cash start-up Waves to deliver the virtual coin service.

In a statement, waves said they had already generated one billion Whoppercoins to use in the loyalty scheme.

Customers will be able to claim their coins by scanning their receipts using a smartphone.

The tech company will then run a ledger of the coin to keep track of who has coins and what has been done with them.

The crypto-currency is similar to Bitcoin but will be separate to it, meaning that Burger King can shut down the Whoppercoin system if the company felt it was being abused.



Featured Articles

TECH LIVE LONDON: Day 2 highlights of the hybrid tech show

We take a look at some of the highlights of our final day at the Tech Live London show, including insights from Claroty, SalesForce and Oracle

TECH LIVE LONDON: An overview of the hybrid technology show

We take a look at the first day of Tech Live London with insights from technology leaders from companies such as IBM, Microsoft and Vodafone

TECH LIVE LONDON: Begins tomorrow at 10am!

Our marquee technology event is nearly here. There's still time to claim your free ticket (worth £295). Look forward to welcoming you to the Tobacco Dock!

Executive Q&A: Marc Lueck, CISO EMEA, Zscaler

Cloud & Cybersecurity

TECH LIVE LONDON: Registering, networking and logistics

Digital Transformation

New speaker from Infosys announced for TECH LIVE LONDON!

Digital Transformation