Aug 4, 2017

Data centre market in Netherlands ‘fastest growing in Europe’ says leading COO

European Construction
Data Centers
Dale Benton
2 min
The data centre industry is growing now more than ever all across the world. But in Europe, the Netherlands is the fastest growing data cen...

The data centre industry is growing now more than ever all across the world.

But in Europe, the Netherlands is the fastest growing data centre market across the continent.

In an exclusive interview with Construction Global Magazine, Jef Gorissen, Chief Operating Officer of Data Valley Group certainly believes this to be the case.

“The DC market in Netherlands is growing 10-15 percent per year in size,” he says.

The Netherlands, in particular Amsterdam, has traditionally been seen as a key player in the history of internet and this is a direct result of the Amsterdam Internet Exchange, established in 1990 and one of the largest internet exchanges in the world.

“In the early years of the internet, Amsterdam had fast connections through the state. Going to England, through the states. Really, the first proper internet was founded in Amsterdam,” says Gorissen.

Fast forward 20 years and the data centre industry is thriving, and much like the early days of the internet, locations such as Amsterdam and Eindhoven are attracting more and more large-scale service providers and their data centres.

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“There were a lot of companies coming to Amsterdam to be a part of the hotspot to communicate all over the world,” he says. “In the last 20 years, London, Amsterdam and Frankfurt have become the main hubs of Europe.”

A trend across the data centre market in Frankfurt and Amsterdam, a real sign of the growing industry has seen a turn towards cloud servers.

Cloud has become the fastest growing business in the last five years.

“This is evident in the movement of major service providers such as Microsoft [a €2 billion data centre close to Amsterdam] and Google [$773 million Eemshaven data centre in Groningen] expanding into the Netherlands,” he says.

“The DC market in Netherlands is growing 10-15 percent per year in size.”

Read the full interview with Jef Gorissen of Data Valley Group in the August Issue of Construction Global Magazine

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

Microsoft
NASCAR
3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations

 

Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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