Digital transformation strategy: build your own in six steps
Before we get into how to build your own digital transformation strategy, what exactly is a digital transformation? A digital transformation is the process of using digital technologies to create new — or modify existing — business processes, culture, and customer experiences to meet changing business and market requirements.
So now you know what exactly a digital transformation is, how do you create your own digital transformation strategy?
There are six simple steps to building a digital transformation strategy and start leading your business to inevitable success.
The first step that you will need to take is to identify your transformation objectives, these objectives need to be specific and achievable. Every business will have different objectives that they wish to achieve from their digital transformation, for example a digital business and a small, offline business will both have different needs. However this should be the first step for each and every business.
The second step is to study technology enablers. You need to be fully aware of and leverage the technology enablers that are in the market. This technology will act as a building block for your business transformation, knowing all the solutions out there will benefit you by allowing you to choose the best one suited to your business and its needs.
The third step is to envision the future platform, this will allow you to use it as a reference point for the transformation. Based on this you will select the correct technologies to assist your transformation and achieve your objectives set out in step one.
The fourth step that you need to take is to master the digital service lifestyle, you need to consider “how” and “what”. There are six key approaches to how technology services are produced and used; agile, DevOps, as-a-service infrastructure, intelligent automation, personas and context, and finally, digital service management.
The penultimate step is to organise for digital business. So now you have established your digital business ecosystem you need to select the correct digital building bricks for your transformation. The key elements to this step are:
- Persona-driven approach to support new work patterns and preferences
- Omni-channel integration and re-designed business processes for faster, improved experience
- Customer centricity using social, mobile and cloud computing to transform work processes
- Contextually-relevant anticipatory analytics to enhance customer insight and differentiation
Finally, the last step is to simply execute your digital transformation, you have done all the hard work, all you need now is to press the start button.
You don’t have to create entirely new processes or “reinvent the wheel” you just have to make small changes that allow your business to be prepared for anything, such as a pandemic. The COVID-19 pandemic has thrown many unprepared businesses into a confusing whirlwind, the agile businesses who had built a digital transformation strategy are the ones thriving now.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”