Disney joins streaming wars with today’s launch of Disney+
The company’s Disney+ service comes hot on the heels of Ap...
Disney has become the latest entrant to the ever-increasing stable of streaming platforms.
The company’s Disney+ service comes hot on the heels of Apple’s Apple TV+, which launched on the first of November. The strategies of the two companies are not overly dissimilar at launch, with exclusive content being commissioned for the platform. In Apple’s case it was shows such as morning television programme drama The Morning Show, starring Jennifer Aniston, Reese Witherspoon and Steve Carell. Disney is pinning its hopes on offerings such as The Mandalorian, the first live-action series set in the Star Wars universe, starring the likes of Pedro Pascal, Nick Nolte and, weirdly, Werner Herzog.
Disney does have at least two key advantages over Apple, however; it’s vast back catalogue, and its ownership of some of the world’s biggest intellectual properties in the form of Marvel and Star Wars. Accordingly, the company is dangling the carrot of future content set in those IPs being exclusive to the platform, such as an Obi-Wan Kenobi focused Star Wars TV series and spin-offs of the Marvel films focused on characters such as Loki and Hawkeye. The tsunami of streaming services is without a doubt shaking the traditional TV industry, causing, in the UK for instance, rival television channels to band together to create their own offering.
The service is launching with 500 films and 7,500 television episodes, with that figure made up of both new and old content, such as Disney and Pixar’s animated classics..
Unlike Apple TV+, which launched everywhere simultaneously, Disney’s service is first coming to the US, the Netherlands and Canada, joined by New Zealand and Australia next week. Also unlike Apple’s platform, Disney+ is set to cost more, coming in at $6.99 per month rather than $4.99.
“The launch of Disney+ is a historic moment for our company that marks a new era of innovation and creativity,” said Bob Iger, Disney’s Chairman and CEO. “Disney+ provides an exceptional entertainment experience, showcasing our library of beloved movies, TV series and exclusive original content from Disney, Pixar, Marvel, Star Wars and National Geographic.”
Non-IT experts ‘to build majority of tech products by 2024’
80% of technology products and services will be built by non-technology professions by 2024, says research firm Gartner.
This is according to a new report from Gartner, which claims a new category of buyers outside the traditional IT organisation is now responsible for a growing share of the overall IT market.
“Digital business is treated as a team sport by CEOs and no longer the sole domain of the IT department,” said Rajesh Kandaswamy, distinguished research vice president at Gartner. “Growth in digital data, low-code development tools and artificial intelligence (AI)-assisted development are among the many factors that enable the democratistion of technology development beyond IT professionals.”
COVID-19 Accelerating Technology
Technology has started expanding into all areas of business, creating demand for products and services outside IT departments. In 2023, Gartner anticipates that US$30 billion in revenue will be generated by products and services that did not exist pre-pandemic. Gartner analysts said the rapid expansion of cloud services, digital business initiatives, and remote services opened the door for new possibilities in integrations and optimisation.
The research found that COVID-19 also reduced barriers for those outside of IT to create technology-based solutions by providing an entry point for anyone who was able to serve pandemic-induced needs. Gartner said technology providers are now finding themselves increasingly entering markets related to, or in competition with, nontechnology providers, including innovative firms in financial services and retail.
Gartner expects high-profile announcements of technology launches from nontech companies to proliferate over the next 12 months.
“The availability of business technologists provides new sources of innovation and the ability to get work done. Thus, technology and service providers will need to extend their sourcing of ideas and technology development into new communities, whether they are based on citizen development, their own customer communities or other sources,” said Kandaswamy