EU sets out curbs on tech firms like Amazon, Google, more
The European Commission has proposed a new set of rules promising to reform the “digital space”, including social media and ecommerce platforms.
The Digital Services Act and the Digital Markets Act promise more protections for consumers, while, the commission says, improving innovation thanks to a modernised set of rules.
Among the measures suggested are yearly checks on standards around removing illegal and harmful content, restrictions on the use of customer data, and measures to prevent companies ranking their own services above others.
In , Margrethe Vestager, Executive Vice-President for a Europe fit for the Digital Age, said: “The two proposals serve one purpose: to make sure that we, as users, have access to a wide choice of safe products and services online. And that businesses operating in Europe can freely and fairly compete online just as they do offline. This is one world. We should be able to do our shopping in a safe manner and trust the news we read. Because what is illegal offline is equally illegal online.”
Behind the rules is the threat of large fines - up to 10% of a company’s worldwide turnover - and even potential forcible breaking up, with the EU referring to “structural measures” that might involve divesting businesses.
Commissioner for Internal Market Thierry Breton said: “Many online platforms have come to play a central role in the lives of our citizens and businesses, and even our society and democracy at large. With today's proposals, we are organising our digital space for the next decades. With harmonised rules, ex ante obligations, better oversight, speedy enforcement, and deterrent sanctions, we will ensure that anyone offering and using digital services in Europe benefits from security, trust, innovation and business opportunities.”
Amazon tests new technology to improve employee safety
At the Amazon Robotics and Advanced Technology labs in Boston, and Northern Italy, team members are testing and developing new technologies in order to help to make employees’ jobs safer, these include technologies that help move carts and packages through Amazon facilities.
Recently the safety of Amazon's warehouses has drawn scrutiny. On June 1, the Washington Post's Jay Greene and Chris Alcantara published findings from an analysis of Occupational Safety and Health Administration data showing Amazon's serious injury rates are nearly double those at other companies' facilities.
A spokesperson from Amazon said the company spent more than $1 billion last year on safety measures, and hired more than 6,200 employees to a group dedicated to workplace health and safety.
One innovation being tested by Amazon, which is in early development, is the use of motion-capture technology to assess the movement of volunteer employees in a lab setting. These employees perform tasks that are common in many Amazon facilities, such as the movement of totes, which carry products through robotic fulfillment centers.
The motion-capture software enables Amazon scientists and researchers to more accurately compare data captured in a lab environment to industry standards rather than other modelling tools traditionally used by ergonomists.
“With this data, visualisations, and employee feedback, we are looking to identify relatively simple changes that can make a big impact,” said Kevin Keck, worldwide director of Advanced Technology at Amazon. “Something as simple as changing the position of handles on totes may help lower the risk of injuries to our employees at a massive scale.”
Autonomous Robots creating new paths to safety
In order to reduce the need for employees to reach up or bend down when retrieving items, Amazon is testing a new workstation system called “Ernie.” According to the company Ernie takes totes off of a robotic shelf and uses a robotic arm to deliver it to employees, so they can remain in a more comfortable and stable position.
“We’re known for being passionate about innovating for customers, but being able to innovate with robotics for our employees is something that gives me an extra kick of motivation each day,” said Keck. “The innovation with a robot like Ernie is interesting because while it doesn’t make the process go any faster, we’re optimistic, based on our testing, it can make our facilities safer for employees.”
“Bert” is one of Amazon’s first Autonomous Mobile Robots (AMRs), and is being tested to autonomously navigate through facilities with Amazon-developed advanced safety, perception, and navigation technology. In the future, it is thought that an employee would be able to summon Bert to carry items across a facility.
‘Scooter’ and ‘Kermit’ are two other robots that also operate autonomously, and are both transport cars. The carts are used to carry empty totes and packages through our facilities.
In a blog post the company said: ‘By having Autonomously Guided Carts (AGCs) like Scooter and Kermit perform physical tasks, we believe we can make our facilities safer and enable our employees to focus on jobs that require their critical thinking skills. In addition, using an AGC like Scooter to pull carts through our facilities reduces the risk of strains on our employees, or even collisions. We currently plan to deploy Scooter to at least one Amazon facility this year.’
Amazon began using robotics in its facilities in 2012, and since then they have added more than 1 million jobs worldwide while simultaneously deploying 350,000 mobile drive unit robots.
“The role robotics and advanced technology can play in not only innovating for customers, but helping make our facilities safer, is a massive motivation for me and my team,” said Keck. “The health and safety of our employees is our number one priority. By listening to them, innovating on their behalf, and driving new technologies into our facilities over the coming months and years, I’m confident we’ll make a big contribution to our goal of reducing recordable incidents by 50% by 2025.”