Ferrari and Qualcomm create strategic technology partnership
Ferrari and Qualcomm Technologies, a leading wireless technology innovator, have announced a strategic technology collaboration aimed at helping accelerate the digital transformation of Ferrari.
Qualcomm Technologies will serve as Ferrari’s systems solutions provider for its upcoming Ferrari road cars, and as a Premium Partner for the Scuderia Ferrari Formula 1 team and Ferrari eSports team.
Bringing automotive technology advancements to Ferrari
As part of the collaboration, Ferrari will work with Qualcomm Technologies to utilise the Snapdragon Digital Chassis to bring the latest automotive technology advancements to Ferrari road cars.
The Snapdragon Digital Chassis branding serves as Qualcomm’s overarching brand for its automotive solutions, including Snapdragon Ride (for automated and assistive driver technologies), Snapdragon Cockpit (for in-car experiences and SoCs), and Snapdragon Auto Connectivity (for adding LTE, 5G, and Wi-Fi to cars).
It is comprised of open and scalable cloud-connected platforms needed for next-generation vehicles, which includes telematics and connectivity, the digital cockpit, as well as ADAS functions. As a part of the agreement, Qualcomm Technologies and its partners will also work with Ferrari to design, develop and integrate Ferrari’s digital cockpits.
“We believe innovation requires market leaders working together,” said Benedetto Vigna, CEO of Ferrari. “Thanks to this agreement with Qualcomm Technologies, we expand our knowledge in digital technologies and web 3.0 areas with great potential for automotive and motorsport. We believe valuable partnerships, and a distinctive Ferrari interpretation, ultimately enhances product excellence.”
Creating ‘world class’ driving experiences
Ferarri marks the latest major automotive company that’s looking to utilise Qualcomm’s suite of car technology, joining other recent announcements at CES 2022 such as Volvo, Honda, Renault, and GM.
Qualcomm Technologies will begin serving as a Premium Partner of the Scuderia Ferrari Formula 1 team at the start of the 2022 FIA Formula One World Championship race season where Snapdragon will be featured on the new Scuderia Ferrari’s F1-75 single-seaters. Additionally, the Maranello marque’s eSports activities will also be part of the official partnership.
“We are excited to see our automotive technology leadership play an integral role in this new strategic relationship with Ferrari,” said Cristiano Amon, President and CEO at Qualcomm. “We look forward to helping shape what the future holds as we work together to bring world-class driving experiences to their customers through our Snapdragon Digital Chassis.”
