Fujitsu announces ¥100bn Fujitra digital transformation
Japanese electronics titan Fujitsu has announced “a complete reevaluation” of its business in a digital transformation costing the company ¥100bn ($947bn).
Dubbed Fujitra (Fujitsu Transformation), it promises “sweeping changes” in business processes, organisation, corporate culture, products, services and business models.
The project will be officially introduced at Fujitsu ActivateNow, an online global event to be held from October 14, 2020. It is aimed at protecting the company from “the emergence of disruptive innovators using digital technology to upend existing paradigms” and to streamline and standardise the company’s existing working methods.
How big is Fujitsu's Fujitra digital transformation?
Fujitra will be spearheaded by Takahito Tokita, CEO, chief digital transformation officer and representative director of Fujitsu and Yuzuru Fukuda, corporate executive officer, CIO and deputy chief digital transformation officer, who joined Fujitsu from SAP Japan in April 2020.
Business operations will be affected at every level, with digital transformation at management and operational level, business creation and strategic growth, profit enhancement, internal processes, talent management and working environment. To achieve its mission, Fujitsu aims to apply design thinking, agile methodology to tackle what it calls “persistent problems”, while listening to customers and employees.
DX (digital transformation) officers will be appointed for each of the 15 corporate and business units, and five overseas regions will also be headed up by DX leadership.
Fujitsu says the transformation hinges on data-based decision making and AI-led forecasting and modelling.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”