Fujitsu announces ¥100bn Fujitra digital transformation

Japanese electronics titan Fujitsu has announced “a complete reevaluation” of its business in a digital transformation costing the company ¥100bn ($947bn).

Dubbed Fujitra (Fujitsu Transformation), it promises “sweeping changes” in business processes, organisation, corporate culture, products, services and business models.

The project will be officially introduced at Fujitsu ActivateNow, an online global event to be held from October 14, 2020. It is aimed at protecting the company from “the emergence of disruptive innovators using digital technology to upend existing paradigms” and to streamline and standardise the company’s existing working methods.

How big is Fujitsu's Fujitra digital transformation?

Fujitra will be spearheaded by Takahito Tokita, CEO, chief digital transformation officer and representative director of Fujitsu and Yuzuru Fukuda, corporate executive officer, CIO and deputy chief digital transformation officer, who joined Fujitsu from SAP Japan in April 2020.

Business operations will be affected at every level, with digital transformation at management and operational level, business creation and strategic growth, profit enhancement, internal processes, talent management and working environment. To achieve its mission, Fujitsu aims to apply design thinking, agile methodology to tackle what it calls “persistent problems”, while listening to customers and employees.

DX (digital transformation) officers will be appointed for each of the 15 corporate and business units, and five overseas regions will also be headed up by DX leadership.

Fujitsu says the transformation hinges on data-based decision making and AI-led forecasting and modelling.