Apr 24, 2018

Google has so far invested over $10bn in data centres

Data Centers
Jonathan Dyble
2 min
In an analysis of impact within the data centre industry, Google revealed that it has invested $10.5bn directly into its data centre facilities, havi...

In an analysis of impact within the data centre industry, Google revealed that it has invested $10.5bn directly into its data centre facilities, having opened six US campuses since 2006.

“Each is a state-of-the-art, world-class facility that enables the company to provide the search engine, cloud computing, and other Web-based services on which so much of the modern economy depends,” the report states.

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Further, the report also showed that as of 2016, the company’s data centres generated $1.3bn in economic activity, creating over 11,000 jobs in the process that include 1,900 permanent positions across the six operational sites and 1,100 construction workers that are responsible for the maintenance work.

Alongside this, the company has invested a further $2.1bn in renewable energy generation projects to support the centres in line with its recently achieved goal of matching its electricity consumption with the use or purchase of renewable power.

In other words, for every kilowatt hour of electricity consumed, Google purchased a kilowatt hour of renewable energy.

These renewable energy projects in themselves have led to 2,800 direct construction jobs and include the creation of eight separate wind and solar projects.

Earlier this month the company broke ground on the construction of a new $600mn Alabama data centre three years after it had first announced plans for the facility, set to be its eight operational site.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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