Jun 15, 2018

Google lines up Netherlands data centre build after buying 70ha of land near Amsterdam

European Construction
Data Centers
Tom Wadlow
2 min
Google building
American tech heavyweight Google has bought 70 hectares of land outside of Amsterdam as it looks to build another data centre in Eu...

American tech heavyweight Google has bought 70 hectares of land outside of Amsterdam as it looks to build another data centre in Europe.

Google already has a data centre in the Netherlands, which is seen as a favourable market given its access to relatively cost-effective renewable power.

It has also been busy buying up land in the likes of Denmark, Luxembourg and Sweden.

Mark Jansen, a company spokesperson, said: “"We want to ensure that we have options to continue to expand our data centre presence in Europe if our business demands it.”

See also:

Microsoft is among other firms to have already built data centres in the same area of the Netherlands that Google has just invested in, although the latter has not revealed how much money was spent on the plot of land.

Google’s data centres are used to power its services that are used all around the world, including Gmail, Maps, search, YouTube and analytics.

In April, it was revealed that Google has spent more than $10bn on data centre facilities since 2006.

As of 2016, the company’s data centres generated $1.3bn in economic activity, creating over 11,000 jobs in the process that include 1,900 permanent positions across the six operational sites. Google’s data centres also support well over a thousand construction worker jobs through ongoing maintenance.

In Alabama, the company has recently broken ground an a new $600mn data centre, its eighth to date.

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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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