Lufthansa Industry Solutions: accelerating digitalisation
Lufthansa Industry Solutions is a service provider for IT consulting and system integration. A subsidiary of Lufthansa Cargo AG, the firm empowers its clients through their digital transformation journeys. Its customer base includes organisations from within and outside the Lufthansa Group, as well as over 200 companies in a number of business lines.
Based in Nordestedt, Lufthansa Industry Solutions employs over 2,000 members of staff at a number of branch offices in Germany, Albania, Switzerland and the United States.
The organisation helps companies to digitise and automate their business processes - from medium-sized to DAX-listed firms. As a result, the organisation doesn’t just focus on the IT required but also on the customer’s business as a whole, as well as its internal and external challenges. This is because digital transformation impacts a company’s entire structure and culture and goes beyond company borders to collaborate with partners, customers and suppliers.
Lufthansa Industry Solutions’ customers are from a range of different areas, such as air travel, logistics and transport. They come from the manufacturing and automotive industries and are active in publishing and tourism or in the energy and healthcare sectors. However, all industries face the same, huge challenge of its time and have to structure their IT along the value chain to reduce costs and increase revenues and efficiency over the long-term.
The company was recognised as a relevant player in the digital factory in the three use case clusters “Predictive Analytics & Maintenance”, “Traceability” and “Asset & Plant Performance Monitoring” by teknowlogy. According to , the leading independent European market analysis and consulting firm for the IT industry, Lufthansa Industry Solutions has proven to be able to address all related use cases in these categories.
Lufthansa Industry Solutions has been working with lots of its customers for a considerable number of years. Whether a customer requires a cloud, SaaS or data analytics, as an IT consultancy and systems integrator, Lufthansa Industry Solutions covers the entire spectrum of IT services.
Microsoft: Building a secure foundation to drive NASCAR
Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).
These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack.
“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”
“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”
“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR
- Empower employees productivity and collaboration
- Improve fan engagement and experience
- Improve environment security and IT productivity
- Improve racing operations
Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.
“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”
“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives.
“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.
Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”