Marks & Spencer appoints its first chief digital and data officer

By Laura Mullan
Marks & Spencer (M&S) has recruited a senior executive from Loblaw Companies to become its first chief digital and data officer...

Marks & Spencer (M&S) has recruited a senior executive from Loblaw Companies to become its first chief digital and data officer.

Jeremy Pee, who is currently senior president of Canada’s largest retailer, will join M&S in December.

“M&S is going through a critical transformation and there’s no better time to be joining the business,” said Pee.

“I am looking forward to driving and shaping the digital innovation agenda.”


In his previous role at Loblaw, Pee was responsible for building, operating, and growing the firm’s e-commerce business in the grocery, beauty, clothing and pharmacy markets.

He has also held senior roles at Staples as Senior Category Merchant and Director of Corporate Strategy.

M&S CEO, Steve Rowe, noted that Pee was an “excellent addition to M&S.”

“He has first class experience of leading and executing retail digital transformation and growing a portfolio of e-commerce businesses,” he said.

“As we seek to become a digital-first retailer, grow market share and change our digital behaviours, mindsets and culture, he is the right leader to deliver these changes and make M&S fit for the digital age.”

The UK retailer said it hopes to develop a “modern digital mindset” as it sets out on a five-year transformation programme.

Through the programme, M&S has set itself a target to make at least a third of its sales online.

The appointment is part of a series of digital projects launched by M&S to strengthen its digital presence.

The firm announced a “game-changing” partnership with Microsoft in June that plans to introduce artificial intelligence into stores.

Plans are also underway to provide data analytics training to 1,000 staff through a data academy delivered by Decoded.


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