Marriott International trials facial recognition check-in technology with Alibaba partnership

By Laura Mullan
Marriott International, the world’s largest hotel chain, has announced it is going to trial facial recognition at the check-in desk, in an industr...

Marriott International, the world’s largest hotel chain, has announced it is going to trial facial recognition at the check-in desk, in an industry first.

Partnering with Chinese e-commerce group Alibaba, Marriott International will pilot the technology this month at two China properties, the Marriott Hangzhou and the Marriott Sanya.

The process hopes to shave down the average check-in time - currently around 3 minutes - to less than one minute.

SEE ALSO:

Guests will have to scan their passport and enter their contact details and then, facial recognition cameras will verify that the person with the passport is the passport holder before dispensing the room key. 

“Marriott International has a track record of embracing cutting-edge technology to create memorable experiences for guests,” Henry Lee, chief operations officer and managing director of Marriott International Greater China.

“With technology, our hotel associates can work more efficiently to do what they do best – delivering personalized service to our guests.”

Marriott says that if the trial is successful the technology, created by Alibaba’s travel service platform, Fliggy, will be rolled out globally across all Marriott International properties. 

Chinese travellers have shown a strong interest in new technologies in hotels with over 60% showing their preference for facial recognition technology, according to research by consulting firm Ipsos. 

“We are proud to have a hand in supporting Marriott International to redefine the experience of Chinese travellers with innovative services,” highlighted Mr David Chai, CEO of the joint venture.

“These accomplishments thus far are a testament to our solid expertise of providing effective solutions and services across the entire journey of a traveller; and we look forward to continuing reinventing and showcasing our expertise.”

Share

Featured Articles

PwC: How Technology and Gen AI is Reshaping the Workplace

As AI transforms the workplace, a PwC report finds employees are embracing new technologies to navigate rising workloads and accelerate their careers

NTT DATA: CEO Abhijit Dubey to Lead New Phase of Growth

NTT DATA's appointment of Abhijit Dubey as its first non-Japanese CEO heralds a new era of technological innovation for the Japanese IT giant

EY: The Call for Responsible Innovation in Quantum Computing

EY and Oxford University study highlights the critical balance between innovation and responsibility as quantum computing approaches commercial reality

Rimini Street: The Need for IT Leaders to Deliver ROI

IT Procurement

Amazon in Europe: Committing to German Cloud & AI Expansion

Cloud Computing

Gen AI Boom Drives Nvidia Value to Overtake Microsoft

Digital Transformation