Jul 13, 2018

Marriott International trials facial recognition check-in technology with Alibaba partnership

technology
Hotels
Hospitality
Laura Mullan
2 min
The process hopes to shave down the average check-in time - currently around 3 minutes - to less than one minute.
Marriott International, the world’s largest hotel chain, has announced it is going to trial facial recognition at the check-in desk, in an industr...

Marriott International, the world’s largest hotel chain, has announced it is going to trial facial recognition at the check-in desk, in an industry first.

Partnering with Chinese e-commerce group Alibaba, Marriott International will pilot the technology this month at two China properties, the Marriott Hangzhou and the Marriott Sanya.

The process hopes to shave down the average check-in time - currently around 3 minutes - to less than one minute.

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Guests will have to scan their passport and enter their contact details and then, facial recognition cameras will verify that the person with the passport is the passport holder before dispensing the room key. 

“Marriott International has a track record of embracing cutting-edge technology to create memorable experiences for guests,” Henry Lee, chief operations officer and managing director of Marriott International Greater China.

“With technology, our hotel associates can work more efficiently to do what they do best – delivering personalized service to our guests.”

Marriott says that if the trial is successful the technology, created by Alibaba’s travel service platform, Fliggy, will be rolled out globally across all Marriott International properties. 

Chinese travellers have shown a strong interest in new technologies in hotels with over 60% showing their preference for facial recognition technology, according to research by consulting firm Ipsos. 

“We are proud to have a hand in supporting Marriott International to redefine the experience of Chinese travellers with innovative services,” highlighted Mr David Chai, CEO of the joint venture.

“These accomplishments thus far are a testament to our solid expertise of providing effective solutions and services across the entire journey of a traveller; and we look forward to continuing reinventing and showcasing our expertise.”

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Aug 1, 2021

Who Will Be the Next Tech Giant to Back Bitcoin?

Bitcoin
Apple
Microsoft
Amazon
Simon Chandler, Writer at Cryp...
4 min
Simon Chandler from Cryptovantage discusses Bitcoin in the technology sector and discusses rumours around which tech giant will be next to buy it,

PayPal was the first truly major tech giant to throw its weight behind Bitcoin, unveiling a cryptocurrency buying-and-selling service in October. Next was Tesla, which shocked onlookers in February by announcing the purchase of $1.5 billion in bitcoin, as well as plans to accept the cryptocurrency as payment.

 Since then, things have calmed down as far as Big Tech and Bitcoin are concerned (although a number of banks have rolled out cryptocurrency investment services for their wealthier clients). This raises the question: when will another significant tech firm take the plunge and back bitcoin?

This is a difficult question to answer, if only because the bitcoin market is in something of a funk right now. At the same time, regulators worldwide are looking to restrict crypto in the name of curbing money laundering and other illicit activities. Nonetheless, rumours continue to swirl through the sector that a few other important names in the tech industry may be on the cusp of embracing bitcoin, with Apple being the most notable.

Is Apple Buying Bitcoin?

If you tend to spend any amount of time on Crypto Twitter, you may be aware of rumours to the effect that Apple has recently bought something in the region of $2.5 billion in bitcoin.

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Such rumours were almost certainly a desperate attempt to boost the price of bitcoin. And given that the market didn’t witness a sudden, dramatic rise (but rather a steep loss), it seems pretty clear that Apple didn’t buy a substantial quantity of bitcoin in the past few weeks or so.

That said, there remains a good chance that Apple will enter the cryptocurrency sector at some point, even if it won’t be adventurous enough to buy crypto for itself. Back in May, it placed a job ad for a business development manager for “alternative payments.” 

Such a manager would be tasked with cultivating partnerships with “strategic alternative payment providers,” implying that Apple may be weighing up the possibility of launching its own cryptocurrency-purchasing service (à la PayPal) via Apple Pay.

Needless to say, it would be huge for Bitcoin and cryptocurrency if the Cupertino company were to follow through with this.

Microsoft, Amazon, Facebook?

Rumours have also revolved around possible bitcoin interest from Microsoft, Amazon and Facebook, although there’s a little less substance to most of these rumours.

Back in October former Goldman Sachs hedge fund manager Raoul Pal predicted that Microsoft (along with Apple) would buy bitcoin in five years. Unfortunately, a CNN interview with Microsoft’s Brad Smith in February (shortly after Tesla’s bitcoin purchase) revealed that the company had no plans to purchase crypto, although Smith vaguely hinted that it might one day change its collective mind.

More interestingly, Amazon purchased three cryptocurrency-related domain names back in 2017: amazonethereum.com, amazoncryptocurrency.com, amazoncryptocurrencies.com. Nothing has been heard since then, while a job listing from February of this year revealed that the retail giant may be planning to launch its very own digital currency.

Facebook is another tech firm with plans for its own digital currency (Diem, formerly known as Libra). As for whether it’s likely to turn to bitcoin, a few relatively respected figures within the cryptocurrency industry (e.g. Alistair Milne) did spread rumours in April that the social media company would disclose bitcoin holdings on its Q1 financial statement. This didn’t happen, although Mark Zuckerberg did reveal in May that one of his pet goats is called “Bitcoin,” fuelling further speculation as to his and his firm’s interest in the cryptocurrency.

Risks and Rewards of Cryptocurrency

Again, it’s arguable that some or most of the rumours are generated largely to pump crypto prices. But if bitcoin and other cryptocurrencies do continue to appreciate in value and attract more adoption, it will become increasingly harder for large tech companies to ignore them.

But at the moment, it’s likely that most major tech firms will shy away from actually buying bitcoin, if only because it remains highly volatile and unpredictable as an asset. And as we saw with Tesla, buying a massive chunk of the cryptocurrency effectively turns you into a hedge fund overnight, something which can adversely affect your stock price if bitcoin goes down.

 Even so, there’s clearly a considerable amount of money tied up in the cryptocurrency market. And with numbers of holders growing every year, it’s only a matter of time before other big tech firms attempt to siphon off some of this value for themselves.

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