The partnership will enhance Ericsson’s position in 5G services and accelerate the use of 5G applications by all sectors and consumers in Saudi Arabia.
Mobily has signed an agreement with Ericsson to exchange experience and avail of its global program for partnerships in 5G applications that will help it contribute to the digital economy mandate of Vision 2030.
Vision 2023 allows partnerships between communications service providers, leading companies and startups aiming to develop innovative solutions and applications over 5G.
With Mobily, Ericsson is further cementing its efforts to commercialise 5G opportunities with hands-on solutions and business plans for communications service providers to take to market.
Jasmeet Singh Sethi, Head of ConsumerLab at Ericsson Research, said: “We are really looking forward to collaborating with Mobily through the Ericsson Startup 5G program to drive 5G consumer innovation in the Kingdom of Saudi Arabia leveraging our curated selection of global startups.
“The collaboration offers Mobily the ability to cater to consumer demands for innovative apps and digital services and to drive monetisation of new 5G consumer offerings,” he continued.
Enhancing Mobily’s advancement in the 5G field
As part of the agreement, Mobily now has access to 25 years worth of ICT research from Ericsson’s ConsumerLab. This research will enhance Mobily advancement in the 5G field.
Additionally, Mobily will also gain exclusive access to a worldwide network of 5G startups who aim to digitally transform 5G networks in the Middle East.
On top of this, the company will also be introduced to partners cutting edge solutions for gaming, entertainment, and education, to develop innovative 5G services for the consumer market.
Ekow Nelson, Vice President of Ericsson Middle East and Africa, said: “We are very happy to collaborate with Mobily and have them onboard our 5G program. We believe this collaboration will not only help Mobily develop innovative consumer-centred 5G services but will also massively aid the expansion of 5G in the Kingdom which is a key pillar to achieve Saudi Arabia Vision 2030.”
“5G technology has the potential to tremendously enhance the user experience of Mobily and we hope to help the region realize and develop on this,” he added.
Scaling up 5G in Saudi Arabia
Together, Ericsson and Mobily will scale up 5G technology in the region and the partnership will support Mobily’s efforts in developing innovative consumer-centric 5G applications and services.
It does this by linking Mobily to a wide range of companies that provide AR and AI solutions. Due to the low latency provided by 5G, new use cases can be supported in the field of embedded experience, AR and AI games, e-sports, music and entertainment services.
Recently, Ericsson released the largest global 5G consumer study report titled 'Five Ways to a Better 5G', which estimates that an additional 300 million users would take up 5G in 2021.
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