MWC Barcelona 2024: Unveiling the Future of Technology

This year's MWC Barcelona is set to explore numerous ground-breaking themes and trends that are currently shaping the technology landscape.

From 5G, to the Internet of Things (IoT), B2B growth opportunities and generative AI (Gen AI), expect to hear from a broad range of speakers and world leaders who hope to unlock technology’s full potential within the telco sector.

“We’ve seen a massive acceleration already in both the conversations and the uptake of AI and Gen AI,” says McKinsey’s Ruben Schaubroeck. “There will be lots of discussions around how to effectively scale and how to make the right technology choices.”

Here are just some of the many trends that MWC will focus on this year. You can expect to find further details on these stories appearing on this website and our sister websites in the coming days.​​​​​​​

The journey towards 6G

A significant portion of the discussions being held at MWC will centre around 5G and the crucial role it plays in enhancing connectivity - particularly as the industry moves towards developing 6G.

While 5G is dominating mobile broadband and accounts for a significant portion of global connectivity, MWC organisers GSMA notes that there remains an ongoing journey to monetise 5G investments. 

Top-tier industry players like AT&T and Ericsson are partnering to deploy Ericsson Cloud RAN technology on AT&T’s commercial 5G network - with the goal of further virutalising its network. Likewise, Fujitsu is set to unveil new AI-powered applications to combat 5G network complexity, in addition to Gigabyte’s new AI and 5G visions.

Other leading organisations such as Dell Technologies, AMD, Amdocs and RedHat will also present at the event to talk about how AI will continue to power the future.

2023 marked gen AI's mainstream debut at MWC, with 2024 poised to see businesses start to fully reap the benefits of the technology. As 5G's evolution steers further towards cloud-native architectures, the integration of cloud and edge assets will become essential in order for companies to meet user demands.

With this in mind, organisations at the event are keen to capture conversations surrounding cloud versus edge technology and how the two can actually be integrated to best benefit business development. Schneider Electric and NTT are among some of the companies that will today be discussing how to best deploy AI at the edge.

MWC Barcelona 2024: Navigating the Connectivity Landscape

MWC Barcelona 2024 is the event that aims to see ideas turn into transformative action. Stay tuned for in-depth coverage from us on these trends and more!

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Want to see more content on these topics? We will be covering plenty of announcements and partnerships this week on Mobile Magazine.

You can check our sister publications for more content: Mobile Magazine, AI Magazine, Data Centre Magazine, and Cyber Magazine.

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Want to speak with us at MWC Barcelona 2024? Hurry, as interview slots are limited. Secure yours now! Reach out to us today: alice.page@bizclikmedia.com

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