WM Reply powers Vanarama to omnichannel success

By Dominic Ellis
WM Reply keeps Vanarama’s automotive eCommerce running smoothly and its expertise covers all aspects of the digital consumer journey

WM Reply, a leader in digital experience, enterprise e-commerce websites, and digital products, has played a key role in the growth of Vanarama’s leasing business.

Andy Alderson, Founder and CEO of Vanarama, said: “WM Reply has enabled us to bring in new techniques for the delivery of e-commerce solutions.”

WM Reply is a part of the Reply group, which covers all retailer and wholesaler needs, utilising their skill set in strategy planning, technology architectures and implementation. 

Its solutions implement both B2B and B2C scenarios and let retailers and producers define an end-to-end strategy from the digital to the physical.

Starting with marketing, promotions, digital couponing and consumers’ social engagement, underpinned by strong and effective management of products, orders and catalogues, Reply enables clients to offer their customers a unique shopping experience and carry out business the way they expect to.

Five pillars underpin its next-generation digital consumer journeys - strategy, attraction, conversion, retention and advocacy.

Reply and Microsoft have developed a use case for vehicle damage inspection, fully automating the process using AI, Cloud Computing and state-of-the-art Autonomous Mobile Robot (AMR) technology.

As part of the Reply Group, WM Reply is comprised of 200 specialist employees with offices in London, Chester, Manchester, Chicago, Auckland, and Minsk. WM Reply specialises in UX research, UI and creative design, bespoke development, and managed project delivery. WM Reply leverages their core skills and experience to offer an end-to-end product design and development service, covering each phase of digital product development, from product strategy, through to delivery, ongoing support, and iterative optimisation.

Alongside automotive, Reply is active in energy and utilities, financial services, logistics and manufacturing, public sector and healthcare, retail and consumer products, telcomms and media.

Share

Featured Articles

Cloud & 5G - Day 1 highlights from the in-person stage

TECH LIVE LONDON returned to the Tobacco Dock last week. The stage host and Technology Magazine Editor in Chief, Alex Tuck, discusses the key themes

TECH LIVE LONDON: Day 2 highlights of the hybrid tech show

We take a look at some of the highlights of our final day at the Tech Live London show, including insights from Claroty, SalesForce and Oracle

TECH LIVE LONDON: An overview of the hybrid technology show

We take a look at the first day of Tech Live London with insights from technology leaders from companies such as IBM, Microsoft and Vodafone

TECH LIVE LONDON: Begins tomorrow at 10am!

Digital Transformation

Executive Q&A: Marc Lueck, CISO EMEA, Zscaler

Cloud & Cybersecurity

TECH LIVE LONDON: Registering, networking and logistics

Digital Transformation