Sep 23, 2020

Siemens and Atos extend digital transformation partnership

Siemens
Atos
Digital Transformation
Cloud
William Smith
2 min
German industrial manufacturing conglomerate Siemens has announced an extension to its strategic partnership with IT services consultants Atos
German industrial manufacturing conglomerate Siemens has announced an extension to its strategic partnership with IT services consultants Atos...

German industrial manufacturing conglomerate Siemens has announced an extension to its strategic partnership with IT services consultants Atos.

The relationship, which dates back to 2011, has seen a focus on modernising and digitalising services, alongside transformations in data, cloud and cybersecurity - in other words, all the mainstays of digital transformation.

In a press release, Eric Grall, Atos Chief Operating Officer, said: “To support the different requirements of Siemens across all of its businesses, Atos will provide Siemens with best-in-class digital and integrated solutions such as Digital Workplace, Application modernization, full leverage of Atos new hybrid cloud platform, Digital Platforms and end-to-end Integration and Security. Atos will also deploy an innovative, data driven model enabling further leverage of Artificial Intelligence and Machine Learning.”

The five year extension is part of €3bn agreements between Siemens, Siemens Energy and Siemens Healthineers, with a separate go-to-market alliance to jointly bring their solutions to customers, which the two said was in line with their “digital growth ambitions.”

Elie Girard, Chief Executive Officer of Atos, said: “We are proud to support Siemens digital transformation acceleration for the next 5 years and to extend our unique long-lasting strategic Alliance towards a new joint growth initiative. This fits perfectly with Atos’ strategic agenda towards a more secure and decarbonized digital for its customers.”

We previously spoke to Atos’ Asia Pacific CTO, Uli Braun, who told us more about this topic and Atos’ aim to answer the questions posed by a fast-changing world. “Sometimes we don't know the question,” he said. “We can only find out what the question is by exploring the data. That's why it's complicated, and that's why you need the expertise companies like Atos bring to the table. Analyse the data, find the question, augment whatever is missing and then generate value from it – that’s the sequence.” 

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Jun 21, 2021

How AWS helps NASCAR delight its fans

AWS
NASCAR
3 min
Customer obsession and working backwards from the customer is a mantra of Amazon Web Services (AWS), epitomizing its partnership with NASCAR

AWS needs no introduction to readers of Technology Magazine but we rarely get an opportunity to look closely at how it serves the sports sector. All major sports draw in a huge supporter base that they want to nurture and support. Technology is the key to every major sports organization and enabling this is the driving force for AWS, says Matt Hurst, Head of Global Sports Marketing and Communications for AWS. “In sports, as in every industry, machine learning and artificial intelligence and high performance computing are helping to usher in the next wave of technical sports innovation.”

AWS approaches sports in three principal areas. “The first is unlocking data’s potential: leagues and teams hold vast amounts of data and AWS is enabling them to analyze that data at scale and make better, more informed decisions. The second is engaging and delighting fans: with AWS fans are getting deeper insights through visually compelling on-screen graphics and interactive Second Screen experiences. And the third is rapidly improving sports performance: leagues and teams are using AWS to innovate like never before.”

Among the many global brands that partner with AWS are Germany's Bundesliga, the NFL, F1, the NHL, the PGA Tour and of course NASCAR. NASCAR has worked with AWS on its digital transformation (migrating it's 18 petabyte video archive containing 70 years of historical footage to AWS), to optimize its cloud data center operations and to enable its global brand expansion. AWS Media Services powers the NASCAR Drive mobile app, delivering broadcast-quality content for more than 80 million fans worldwide. The platform, including AWS Elemental MediaLive and AWS Elemental MediaStore, helps NASCAR provide fans instant access to the driver’s view of the race track during races, augmented by audio and a continually updated leaderboard. “And NASCAR will use our flagship machine learning service Amazon SageMaker to train deep learning models to enhance metadata and video analytics.”

Using AWS artificial intelligence and machine learning, NASCAR aims to deliver even more fan experiences that they'd never have anticipated. “Just imagine a race between Dale Earnhardt Sr and Dale Jr at Talladega! There's a bright future, and we're looking forward to working with NASCAR, helping them tap into AWS technology to continue to digitally transform, innovate and create even more fan experiences.”

Just as AWS is helping NASCAR bridge that historical gap between the legacy architecture and new technology, more customers are using AWS for machine learning than any other provider. As an example, who would have thought five years ago that NFL would be using  ML to predict and prevent injury to its players? Since 2017, the league has utilized AWS as its official cloud and ML provider for the NFL Next Gen Stats (NGS) platform, which provides real-time location data, speed, and acceleration for every player during every play on every inch of the field. “One of the most potentially revolutionary components of the NFL-AWS partnership,” says Matt Hurst, “is the development of the 'Digital Athlete,' a computer simulation model that can be used to replicate infinite scenarios within the game environment—including variations by position and environmental factors, emphasizing the league's commitment to player safety.”

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