Startup Spotlight: Wave’s virtual reality experiences
Los Angeles-based entertainment technology startup Wave creates interactive virtual experiences.
With a particular focus on virtual concerts, the company allows fans to interact with digital avatars of performers.
In a press release, Wave co-founder and CEO Adam Arrig said: “The fan engagement is what makes the Wave experience so exciting,” Arrigo said. “Fans become active participants in the concert experience, chatting directly with the artist and each other, cheering and sharing reactions. This two-way dialogue and intimate interaction is what Wave is all about.”
Spurred on by the unprecedented disruption to live events caused by the ongoing COVID-19 pandemic, the company has attracted talent including the likes of John Legend, Galantis and Tinashe as part of its One Wave series of concerts.
The company has raised a total $42.5mn since its foundation in 2016, with its latest Series B round announced earlier this month. That saw the company receive $30mn from lead investor Maveron, alongside others including Upfront Ventures, The Venture Reality Fund, Superfly and Raised in Space Enterprises.
In a blog post, David Wu, Partner at lead investor Maveron, said: “Wave is a technology platform that enables highly produced, virtual concerts that deliver the energy and shared experience of a live music festival. We are incredibly excited to partner with Adam Arrigo and his talented team at Wave as they redefine the experience of a live concert in a digital world, and as they build the leading consumer brand at the intersection of live music and gaming.”
The company’s approach is of a kind with that bleeding edge of the culture: Fortnite. The game has been operating live virtual experiences for the past year or so, and attracting huge numbers in the process, as with the 10 million people who watched a Marshmello concert in the game. More recently, a live event heralding the launch of the game’s season 3 caused consternation as the event quickly reached capacity.
Amazon test new technology to improve employee safety
At the Amazon Robotics and Advanced Technology labs in Boston, and Northern Italy, team members are testing and developing new technologies in order to help to make employees’ jobs safer, these include technologies that help move carts and packages through Amazon facilities.
Recently the safety of Amazon's warehouses has drawn scrutiny. On June 1, the Washington Post's Jay Greene and Chris Alcantara published findings from an analysis of Occupational Safety and Health Administration data showing Amazon's serious injury rates are nearly double those at other companies' facilities.
A spokesperson from Amazon said the company spent more than $1 billion last year on safety measures, and hired more than 6,200 employees to a group dedicated to workplace health and safety.
One innovation being tested by Amazon, which is in early development, is the use of motion-capture technology to assess the movement of volunteer employees in a lab setting. These employees perform tasks that are common in many Amazon facilities, such as the movement of totes, which carry products through robotic fulfillment centers.
The motion-capture software enables Amazon scientists and researchers to more accurately compare data captured in a lab environment to industry standards rather than other modelling tools traditionally used by ergonomists.
“With this data, visualisations, and employee feedback, we are looking to identify relatively simple changes that can make a big impact,” said Kevin Keck, worldwide director of Advanced Technology at Amazon. “Something as simple as changing the position of handles on totes may help lower the risk of injuries to our employees at a massive scale.”
Autonomous Robots creating new paths to safety
In order to reduce the need for employees to reach up or bend down when retrieving items, Amazon is testing a new workstation system called “Ernie.” According to the company Ernie takes totes off of a robotic shelf and uses a robotic arm to deliver it to employees, so they can remain in a more comfortable and stable position.
“We’re known for being passionate about innovating for customers, but being able to innovate with robotics for our employees is something that gives me an extra kick of motivation each day,” said Keck. “The innovation with a robot like Ernie is interesting because while it doesn’t make the process go any faster, we’re optimistic, based on our testing, it can make our facilities safer for employees.”
“Bert” is one of Amazon’s first Autonomous Mobile Robots (AMRs), and is being tested to autonomously navigate through facilities with Amazon-developed advanced safety, perception, and navigation technology. In the future, it is thought that an employee would be able to summon Bert to carry items across a facility.
‘Scooter’ and ‘Kermit’ are two other robots that also operate autonomously, and are both transport cars. The carts are used to carry empty totes and packages through our facilities.
In a blog post the company said: ‘By having Autonomously Guided Carts (AGCs) like Scooter and Kermit perform physical tasks, we believe we can make our facilities safer and enable our employees to focus on jobs that require their critical thinking skills. In addition, using an AGC like Scooter to pull carts through our facilities reduces the risk of strains on our employees, or even collisions. We currently plan to deploy Scooter to at least one Amazon facility this year.’
Amazon began using robotics in its facilities in 2012, and since then they have added more than 1 million jobs worldwide while simultaneously deploying 350,000 mobile drive unit robots.
“The role robotics and advanced technology can play in not only innovating for customers, but helping make our facilities safer, is a massive motivation for me and my team,” said Keck. “The health and safety of our employees is our number one priority. By listening to them, innovating on their behalf, and driving new technologies into our facilities over the coming months and years, I’m confident we’ll make a big contribution to our goal of reducing recordable incidents by 50% by 2025.”