Sweet Projects and Ark Data Centres: cutting-edge buildings
Sweet Projects are turnkey Design and Build contractor operating in the UK & Europe and provide specialised services to the Advanced Technology, Data and Commercial sectors, as Robert Smart, Executive Director at the company, explains:
“Sweet Projects modus operandi is simple – provide excellent service and deliver consistent with the expectations of our key clients across the Defence, Data and Aerospace industries. With considerable focus on sustaining long-term relationships, we are committed to fostering a positive working culture with supply chain partners to always achieve the highest quality outcome for our clients. Sweet Projects values customer care, partnership, integrity, and being future-ready.”
Upholding those values requires being laser-focused on the needs of clients as well as workers. “Our management team consists of high-calibre people with experience across the construction industry,” says Smart. “We are passionate about ensuring safe working environments and protecting the personal health and well-being of our employees and supply chain. Health and safety is always at the forefront of our operations – we have a shared belief in zero incidents and accidents on-site and that every person who works for us should go home safely every day.”
The company is a committed and long-term partner of UK data centre firm Ark Data Centres. “We are committed to working with and for Ark and to this end, with each other, to deliver for the long-term, providing a strong legacy for Ark’s customers and stakeholders. Testament to our exceptional relationship, founded on delivery and innovation, we've worked together for over 14 years, growing and supporting Ark’s development to become one of the UK’s foremost data centre providers.” It’s a partnership that is built on sturdy foundations of collaboration, as Smart explains. “We are committed to working in partnership to deliver the exacting standards and expectations of Ark and their clients. At a time where uncertainty is a given, we've established a partnership which is both collaborative, hardworking, and committed to delivering high quality, on time and importantly also meeting our shared financial commitments.”
Going forwards, Smart is clear that the company is poised to evolve with the latest technologies as they emerge. “Complex projects call for complex solutions and the key area of growth in the last few years has been around the use of Information Technology. At Sweet Projects, we have a clearly defined and continually evolving Digital Strategy which allows us to invest and embrace cutting-edge advances in construction technology to continue to improve our offering - from Building Information Modelling, which allows us to coordinate from design to construction, to Geo-enabled Technologies and Biometrics which set us apart in the physical delivery of projects.” It’s thanks to this approach that Sweet Projects is confident that the partnership with Ark will continue going from strength to strength. “Through these, we can meet the ever-growing demand for security of process and certainty of outcome that our partnership with Ark is based upon. Sharing knowledge through digitised platforms, we take our collaboration to the next level - which ultimately drives future success.”
Who Will Be the Next Tech Giant to Back Bitcoin?
PayPal was the first truly major tech giant to throw its weight behind Bitcoin, unveiling a cryptocurrency buying-and-selling service in October. Next was Tesla, which shocked onlookers in February by announcing the purchase of $1.5 billion in bitcoin, as well as plans to accept the cryptocurrency as payment.
Since then, things have calmed down as far as Big Tech and Bitcoin are concerned (although a number of banks have rolled out cryptocurrency investment services for their wealthier clients). This raises the question: when will another significant tech firm take the plunge and back bitcoin?
This is a difficult question to answer, if only because the bitcoin market is in something of a funk right now. At the same time, regulators worldwide are looking to restrict crypto in the name of curbing money laundering and other illicit activities. Nonetheless, rumours continue to swirl through the sector that a few other important names in the tech industry may be on the cusp of embracing bitcoin, with Apple being the most notable.
Is Apple Buying Bitcoin?
If you tend to spend any amount of time on Crypto Twitter, you may be aware of rumours to the effect that Apple has recently bought something in the region of $2.5 billion in bitcoin.
Such rumours were almost certainly a desperate attempt to boost the price of bitcoin. And given that the market didn’t witness a sudden, dramatic rise (but rather a steep loss), it seems pretty clear that Apple didn’t buy a substantial quantity of bitcoin in the past few weeks or so.
That said, there remains a good chance that Apple will enter the cryptocurrency sector at some point, even if it won’t be adventurous enough to buy crypto for itself. Back in May, it placed a job ad for a business development manager for “alternative payments.”
Such a manager would be tasked with cultivating partnerships with “strategic alternative payment providers,” implying that Apple may be weighing up the possibility of launching its own cryptocurrency-purchasing service (à la PayPal) via Apple Pay.
Needless to say, it would be huge for Bitcoin and cryptocurrency if the Cupertino company were to follow through with this.
Microsoft, Amazon, Facebook?
Rumours have also revolved around possible bitcoin interest from Microsoft, Amazon and Facebook, although there’s a little less substance to most of these rumours.
Back in October former Goldman Sachs hedge fund manager Raoul Pal predicted that Microsoft (along with Apple) would buy bitcoin in five years. Unfortunately, a CNN interview with Microsoft’s Brad Smith in February (shortly after Tesla’s bitcoin purchase) revealed that the company had no plans to purchase crypto, although Smith vaguely hinted that it might one day change its collective mind.
More interestingly, Amazon purchased three cryptocurrency-related domain names back in 2017: amazonethereum.com, amazoncryptocurrency.com, amazoncryptocurrencies.com. Nothing has been heard since then, while a job listing from February of this year revealed that the retail giant may be planning to launch its very own digital currency.
Facebook is another tech firm with plans for its own digital currency (Diem, formerly known as Libra). As for whether it’s likely to turn to bitcoin, a few relatively respected figures within the cryptocurrency industry (e.g. Alistair Milne) did spread rumours in April that the social media company would disclose bitcoin holdings on its Q1 financial statement. This didn’t happen, although Mark Zuckerberg did reveal in May that one of his pet goats is called “Bitcoin,” fuelling further speculation as to his and his firm’s interest in the cryptocurrency.
Risks and Rewards of Cryptocurrency
Again, it’s arguable that some or most of the rumours are generated largely to pump crypto prices. But if bitcoin and other cryptocurrencies do continue to appreciate in value and attract more adoption, it will become increasingly harder for large tech companies to ignore them.
But at the moment, it’s likely that most major tech firms will shy away from actually buying bitcoin, if only because it remains highly volatile and unpredictable as an asset. And as we saw with Tesla, buying a massive chunk of the cryptocurrency effectively turns you into a hedge fund overnight, something which can adversely affect your stock price if bitcoin goes down.
Even so, there’s clearly a considerable amount of money tied up in the cryptocurrency market. And with numbers of holders growing every year, it’s only a matter of time before other big tech firms attempt to siphon off some of this value for themselves.