The benefits of using Metaverse in the traditional sector

By Fuad Fatullaev, co-founder and CEO of WeWay
Fuad Fatullaev, co-founder and CEO of WeWay takes a look at what opportunities the metaverse opens for the traditional sector

The metaverse is a concept of a persistent, online, 3D universe that combines multiple different virtual spaces. In the future it could connect various platforms to a virtual world covering different facets of life. Technically, it is the next stage of the internet. A metaverse will allow its users to work, meet, game, and socialise in 3D spaces. Before now, the idea behind a metaverse was purely fictional and existed only in the mind. However, with its real-life application in virtual video games, the concept is becoming real day-by-day.

Facebook continues to be a loud voice in creating a unified metaverse but it is not alone, as brands like Google, Microsoft, and Nvidia are also interested in a metaverse concept. This is because the advantages the metaverse promises organisations surpass their present business acumen. According to Facebook's Founder Mark Zuckerberg, he believes so much in a metaverse as it will create opportunities for people. This is why he wants to utilise the metaverse to support remote work, creating financial opportunities in developing countries. Not only IT companies support this trend. Coca-Cola, McDonald's, Gucci, Tommy Hilfiger and other brands have also joined the race for a place in the metaverse.

Unfortunately, despite this rapid interest, many individuals and enterprises do not understand how a metaverse is built, managed, or governed. However, as time goes on and large corporations remain interested, the concept behind a metaverse should be more transparent. According to experts, the growth of the metaverse will continue as interest skyrockets. This is why large corporations want to get on the train before it's too late.

Metaverse Provides Opportunities For Non-Tech Companies

The metaverse will open multiple opportunities for many organisations in different sectors. Hence, it is not only benefitting technology corporations, as sectors like gaming and fashion can also benefit. Several metaverse concepts, like 3D avatars and world-building, exist in the video game industry. However, the metaverse promises to improve these features, with users enjoying a top-notch experience. For the education space, the metaverse will enhance learners' engagement and experience, increasing access to education. Beyond virtual learning, the metaverse will provide learners with a closer-to-reality classroom experience.

In commerce and retail 3D and AR allow customers to visualise their potential purchases better. This will help customers make better decisions on purchases and support the retail outlet to avoid product returning. According to experts, the metaverse effect on retail will skyrocket the fortunes of online shopping and eCommerce. For creatives like Architects, the metaverse will be a new ground to improve and explore their potential. Nvidia's Omniverse partners with 3D content creators to avail Architects and Engineers with a virtual platform to work. The belief is that these engineers can collaborate on the same 3D assets from anywhere in the world in the future.

Apart from offering organisations bespoke benefits, the metaverse can benefit the functioning of a typical work environment. An advantage of the metaverse is that it will offer a space where employees collaborate, even beyond virtual meetings. This space can help organisations train employees and even run virtual workshops for them. This closure will be vital for large franchises like Microsoft, Google, and Apple, with branches across continents. This is because it will improve global employee interaction and output across borders. Apart from helping the organisation meet new clients and prospects, the metaverse will also provide an avenue for leisure events. Virtual hangouts and dinners can occur within the metaverse, making it easier than ever to create cohesion among globally distributed teams.

Limitations Of The Metaverse

The metaverse remains the next version of the internet, a step ahead and closer to reality. However, it will not be a smooth journey for the organisations entering the metaverse. This is because limitations and hindrances surround the migration into the metaverse. Firstly, the concept is still new and hardly understandable to novices. Due to this, organisations will find it difficult to integrate their customers into the metaverse. Another dark side of the metaverse for organisations and their customers centres around privacy and security issues. Customers may not be thrilled because the enormous amount of data collected by organisations in the metaverse may be compromised. This may lead to a security breach, which might affect the organisation-customer relationship. Another issue is cryptocurrencies, whose adoption is still average, are majorly the legal tender in a metaverse. Many individuals still cannot wrap their heads around cryptocurrencies, a factor that may limit a metaverse in the future. However, organisations can successfully migrate their workforce and customers into a metaverse with proper sensitization.


The metaverse depicts a new world of opportunities for organisations and individuals to thrive. Apart from IT firms, traditional firms in Media, Education, Engineering, and Food industry, can also succeed in a metaverse. However, like every new invention, it has limitations. Issues like data privacy, desensitisation, and identity hacking, are the limiting factors in a metaverse. However, with proper sensitisation and technology in place, scaling into a metaverse will be successful for organisations. Our life in the metaverse is just a matter of time.



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