Jul 26, 2019

Is Virgin Hyperloop One going to change the supply chain game?

Middle East
Harry Menear
3 min
Part Two in Supply Chain Digital's Hyperloop series, taking a look at the potential impact of hyperloop adoption on the global supply chain.
Welcome to Part Two of Supply Chain Digital’s exploration of hyperloops, the potentially-revolutionary system of overground trans...

Welcome to Part Two of Supply Chain Digital’s exploration of hyperloops, the potentially-revolutionary system of overground transport that’s rapidly making its way towards adoption. This article follows up from our previous piece, which, as well as giving a quick history of hyperloops and ‘vactrains’, covered the recent announcement that Saudi Arabia and Virgin Hyperloop One will be collaborating to build a test track, along with hyperloop manufacturing, education and maintenance infrastructure as part of the Kingdom’s Vision 2030 initiative. 

Here is a breakdown of the potentially industry disrupting impact points that the integration of hyperloops into global supply chain could have. 


So, let’s say we get a hyperloop built in the kingdom that runs from the port city and modern commercial hub of Jeddah in the West, to the city of Dammam in the East. The 844 mile journey takes over 12 hours by road. With its projected top speed of 760mph, Virgin Hyperloop One’s train could cut that travel time to just over an hour. 

In June, Port Technology magazine interviewed Ryan Kelly, Virgin Hyperloop One’s Head of Marketing raised concerns about the current global supply chain’s ability to measure up to the logistical demands of the coming years. “We are not poised to meet the demand of the coming decades. Today, on-demand deliveries are novel. Tomorrow, they will be the expectation. E-commerce, set to grow to $4 trillion globally by 2020, is driving a dramatic shift in both consumer and business behavior. The market for express and parcel freight is set to grow to $516 Billion by 2025– this expanding market is currently limited by airline/airport capacity challenges.”

Kelly believes that, by being able to deliver goods across long distances, at the speed of air freight and near the cost of conventional trucking, hyperloop technology “can serve as an integrated logistics backbone, supporting the fast, sustainable and efficient delivery of palletized cargo. Deliveries can be completed in hours versus days with unprecedented reliability.”



The ability for this new mode of transportation to support high-speed, high-reliability logistical solutions across vast distances is obviously a game changer for supply chains currently bogged down by air, sea and land traffic congestion. Virgin Hyperloop One’s cargo subsidiary, DP World Cargospeed, will reportedly be a carbon emissions neutral, electrically powered alternative to current freight strategies, given that, according to a UK government survey, “heavy goods vehicles are currently estimated to account for around 17%1 of UK GHG emissions from road transport and around 21%2 of road transport NOx emissions, while making up just 5% of vehicle miles.” 

The ability for hyperloops to transport freight that otherwise would make its way via truck, cargo ship, cargo plane (by far the most environmentally harmful form of transportation) and traditional rail freight alternatives is a strong argument for its adoption. 

According to Kelly, Virgin Hyperloop One is currently setting its sights on eroding the market share of supply chains currently taken up by air freight. “We’re focused high-priority, on-demand goods — fresh food, medical supplies, electronics — the same goods often delivered via air. Hyperloop doesn’t make sense for carrying things like coal and other bulk goods which can be on the back of a truck/train for weeks with little impact,” he explains. “Air cargo currently accounts for less than 1% of world trade tonnage, yet 35% of world trade value is carried by air. This is an expanding market that is currently limited by capacity challenges.”


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Jun 18, 2021

Microsoft: Building a secure foundation to drive NASCAR

3 min
Racing fans can expect the ultimate virtual experience as a result of the partnership with Microsoft and NASCAR

Microsoft is a key partner of The National Association for Stock Car Auto Racing (NASCAR) and together they are driving ahead to create an inclusive and immersive new fan experience (FX).

These long-term partners have not only navigated the challenges posed by the COVID-19 pandemic with the use of Microsoft Teams and Microsoft 365, but are now looking to a future packed with virtual events to enhance the FX, well beyond NASCAR’S famous Daytona racetrack. 

“Together, we've created a secure environment that's allowed for collaboration, but the future is all about the fans”, said Melinda Cook, General Manager for Microsoft South USA Commercial Business, who cited a culture of transparency, passion, adaptiveness, and a growth mindset as to why this alignment is so successful.”

“We've partnered to create a fluid, immersive experience for the users that is supported by a secure foundation with Microsoft in the background. We are focused on empowering and enabling customers and businesses, like NASCAR, to reach their full potential. We do this with our cloud platform which provides data insights and security.”

“Our cloud environment allows NASCAR to move forward with their digital transformation journey while we are in the background,” said Cook who highlights that Microsoft is helping NASCAR

  • Empower employees productivity and collaboration
  • Improve fan engagement and experience
  • Improve environment security and IT productivity
  • Improve racing operations


Microsoft Teams, which is part of the Microsoft 365 suite, enabled employees to work remotely, while staying productive, during the pandemic. “This allowed people to provide the same level of productivity with the use of video conference and instant messaging to collaborate on documents. Increased automation also allows the pit crews, IT, and the business to focus on safety, racing operations, and on the fan experience,” said Cook.

“We have started to innovate to create a more inclusive fanbase, this includes using Xbox to give people the experience of being a virtual racer or even leveraging some of the tools in Microsoft Teams to have a virtual ride along experience.”

“These environments are how we create a more inclusive and immersive experience for the fans. We're working on a virtual fan wall which allows people from new locations to participate in these events,” said Cook, who pointed out Microsoft was also helping bring legacy experiences alive from NASCAR’s archives. 

“At Microsoft we can take it one level further by letting fans know what it's like to see the pit crew experience, the data and all the behind-the-scenes action. We will continue to improve automation with machine learning and artificial intelligence, from marketing to IT operations to finance to racing operations,” said Cook.

Christine Stoffel-Moffett, Vice President of Enterprise Technology at NASCAR, said: “Microsoft is one of our key partners. They have been instrumental in helping the NASCAR enterprise technology team re-architect our Microsoft systems to ensure an advanced level of security across our environment, contribute to our business outcomes, and focus on fan experience.”

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