Jul 22, 2021

Zoom announces Zoom Apps and Zoom Events

video conferencing
Catherine Gray
3 min
Zoom has announced the launch of two new features, Zoom Apps and Zoom Events to empower the hybrid workforce

Popular video conferencing platform, Zoom, has elevated its platform experience with the launch of Zoom Apps and Zoom Events

Zoom Apps seamlessly embeds third-party apps within the Zoom Meetings and desktop client experience. By doing so it enhances collaboration, productivity and entertainment for the new hybrid workforce.

The company’s new all-in-one platform, Zoom Events, has been designed to create a wide range of interactive and immersive virtual events to reach and engage audiences.

By driving innovation within video communications, Zoom Video Communications Inc, wants to enhance how people connect and collaborate with colleagues.

Zoom Apps: balancing productivity with fun

Already hosting over 1,500 third-party integrations, Zoom Apps will be expanding its offering within the Zoom App Marketplace.

There are over 50 Zoom Apps available now. These include whiteboard, project management, note-taking and video game apps. With more in development, Zoom Apps will be able to make more features available soon.

The idea behind these apps, to be used within the (virtual) workplace, is to boost productivity and retain focus on workflows by incorporating favourite apps into meetings.

A few apps already available include Dot Collector, an app designed to foster more inclusive collaboration and transparency among colleagues, and Heads Up!, a popular app created by Ellen DeGeneres and a fun way for colleagues to pass the time as they wait for meetings to begin.

Zoom Events: facilitating engaging experiences

Its other new feature, Zoom Events, gives organisations the power to create engaging and virtual experiences.

This feature enables both large and small businesses to seamlessly manage and host back-to-back event sessions. Not only does it allow businesses to manage event sessions, but it also facilitates sale summits, customer events, trade shows and internal events.

Within the Zoom Events platform, businesses can utilise features such as event hubs, dedicated corporate virtual event spaces, customizable registration, and networking through a chat-enabled virtual event lobby. 

Zoom will be hosting its annual user conference, Zoomtopia, and Zoom Academy, on Zoom Events this year.

Innovations for collaboration

Discussing the elevation of Zoom’s features, Founder and CEO of the company, Eric Yuan said: “I’m thrilled to see our platform vision expand through Zoom Apps and Zoom Events, as the world embraces hybrid work, empowering the workforce today and into the future. These innovations will enhance the ways in which we connect and collaborate with our colleagues, clients, friends, family members, and others, improving productivity and collaboration while maintaining elements of fun and well-being.”

Consumer-focused Zoom Events solution OnZoom will remain in beta and serve as a place where small businesses and entrepreneurs can host and publish events to our public event directory. This feature helps brands and small businesses reach a consumer audience by creating, hosting, and monetizing events

Share article

Jul 30, 2021

The Ultimate Enterprise Technology & AI & Cyber LIVE Event

3 min
New speakers announced for Technology & AI & Cyber LIVE Event, where innovation meets implementation, coming to you live from London

Do you want to build high-level relationships, gain insider knowledge and leave with the tools you need to drive effective digital transformation within your business? Then you don’t want to miss out on the must-attend hybrid event of 2021 for leaders in forward-thinking enterprises.

At Technology, AI, and Cyber Live, you will be able to hear and engage with C-Level executives at Microsoft, IBM, Salesforce, Capgemini, and more.

Order your tickets now to take advantage of our limited-time Early Bird offer. 


How can you attend?


In the post-Covid era, not everybody wants to travel for events. So Technology & AI will be completely hybrid. That means you can attend the event in person or virtually, with no disadvantages to people who don’t make the trip to the Tobacco Dock.


Technology and AI Live is happening in the Tobacco Dock in London, a ten-minute walk from Tower Bridge. For more information on the location, click here


There’s no need to worry about missing out if you choose not to attend in person. You can still absorb all the information, interact with other attendees and enjoy the conference experience on our virtual platform. 

There will be live feeds from all of the stages (also available on-demand after the event) as well as virtual networking areas. So not being able to travel is no reason to miss your chance to gather with the industry.



New Speakers


Sunil Ramakrishnan

Vice President at CGI

Sunil has over 20 years of experience in consulting and helping energy and oil and gas clients transform into digital and sustainability leaders. He has also helped organisations across the energy, oil and gas, chemicals, renewables, and manufacturing industries realise business value from their investments using cloud, artificial/augmented intelligence, data science, internet of things, industry 4.0, robotic process automation, cybersecurity, and hyper-automation.

He has substantial experience in the information technology industry gained working at IBM Global Business Services, KPMG Management Consulting, Sapient, and Infosys. 


Lauren Barrett Knausenberger 

Chief Information Officer at Department of the Air Force

Lauren Barrett Knausenberger is the Chief Information Officer for the Department of the Air Force, including the U.S. Air Force and U.S. Space Force. She leads two directorates and supports 20,000 cyber operations, and supports personnel around the globe with a portfolio valued at $17 billion. 

She provides oversight of the Air Force’s Information Technology portfolio, including the Information Technology investment strategy from networks to cloud computing, Enterprise policies, information resources management, IT innovation initiatives, information assurance, and related matters for the Department of the Air Force. 


Keri Gilder

CEO at Colt Technology Services

Appointed CEO in May 2020, Keri is responsible for executing Colt’s strategy, which centres around transforming the way the world works through the power of connectivity. Before becoming CEO, Keri was Colt’s Chief Commercial Officer (CCO), leading global teams across sales, presales and marketing. Passionate about promoting Inclusion and Diversity, she also leads Colt’s Diversity Council to ensure Colt is a business where everyone feels they can bring their true selves to work. We look forward to hearing her insights. 

Order now to make the most of our early-bird offer. Ticket prices increase over 50% soon! For tickets and information, head over to our event site.

Share article