CFOs playing a critical role in digital disruption, says new Accenture research

By Ben Mouncer
New research from Accenture has highlighted the growing involvement of Chief Financial Officers in digital strategy. According to itsThe CFO Reimagined...

New research from Accenture has highlighted the growing involvement of Chief Financial Officers in digital strategy. 

According to its The CFO Reimagined: From Driving Value to Building the Digital Enterprise report, CFOs are now integral players in directing enterprise-wide digital investments and managing their economic outcomes and impacts.

81% of the CFOs surveyed for the report see identifying value across the business as one of their primary responsibilities, with over three-quarters believing within their remit to oversee business-wide transformation.

See also:

"The CFO role has evolved over the last several years, from accountant to business partner to a strategic advisor across the entire enterprise, becoming the economic guardian of planned outcomes for digital investments," said Steve Culp, senior managing director at Accenture and global head of the company’s Finance & Risk practice.

"In addition, CFOs are fast becoming the digital stewards of their organisations, leveraging predictive analytics and artificial intelligence to better interpret data for key business decisions that drive value, improve efficiency and enable strategy beyond the borders of the finance function."

The research, available in full here, is based on online surveys with more than 700 finance leaders 200 up-and-coming finance professionals. Close to 50 qualitative interviews were conducted with CFOs, senior finance executives, CEOs and Chief Data Officers.

Share

Featured Articles

ESG needs a rethink: Technology holds the key

Sunil Rana, Founder and CEO of Vyzrd, the AI powered analytics platform, says discourse around ESG must change for integration and to gain traction

Klick Health: keeping transformation efforts consistent

Kreshnik Mati, Vice President, Technology at Klick Health joined TECH LIVE LONDON to discuss the importance of consistency in change management

Deepak Paramanand on ethical artificial intelligence

Deepak Paramanand, Executive Director of AI Research and Product Management at JP Morgan joined TECH LIVE LONDON to discuss ethical AI

How Red Bull & Oracle are already winning with data

Data & Data Analytics

Exec Q&A: Alex Cruz-Farmer, Cisco ThousandEyes

Enterprise IT

Cloud & 5G - Day 2 highlights from the in-person stage

Cloud & Cybersecurity