Cirque du Soleil Entertainment Group implements Openbravo POS software for omnichannel experience
One of the world’s leading entertainment group has extended its partnership with a cloud-based omnichannel and supply chain software solutions provider, as it looks develop its digital strategy.
Cirque du Soleil Entertainment Group, producer of world-renown shows, multimedia productions, theme parks and special events, has extended its partnership with Openbravo. Under a new five-year contract, Openbravo will deploy POS software for Cirque du Soleil’s merchandising stores and across its shows around the world.
"This new 5-year partnership represents for us an important vote of confidence in Openbravo. It builds on an existing and excellent business relationship developed over the past few years and demonstrates the conviction of our respective teams regarding the value Openbravo can bring to Cirque du Soleil to help achieve its business and growth objectives,” said Marco de Vries, CEO, Openbravo.
The two companies already work together to increase Cirque du Soleil’s business agility and enhanced customer experience through Openbravo POS to manage merchandising and food and beverage (F&B) sales by integrating with Cirque du soleil’s central ERP system.
"Cirque de Soleil has always been focused on offering exceptional experiences to our visitors so we wanted to also offer a stand-out customer experience in our stores and shows, and Openbravo's innovative solution has allowed us to do that. It helps reduce waiting times by providing a faster and more convenient checkout experience, and it opens up many possibilities to roll-out new retailing scenarios in the future,” said Pierre-Luc Bisaillon, CIO, Cirque du Soleil. “With this new contract, we expect to accelerate the transformation of the shopping experience in our merchandising stores and shows, while continue to benefit from improvements in efficiency and cost savings that come with Openbravo's comprehensive functional coverage."
As part of its solutions portfolio, Openbravo provides a comprehensive POS solution that is accessible on both mobile devices and web browsers. Customers can “leverage cloud with a full web solution including strong offline capabilities, enhance customer service with a powerfully mobile POS, gain deeper insights into store performance and customer behaviour with embedded analytics and enable stores to become real multichannel hubs.”
Start-ups receive $60 billion investment, smash 2020 record
Start-ups on the continent have raised a massive 43.8 billion euros ($60.9 billion) in just the first six months of 2021, according to figures from Dealroom, surpassing the record 38.5 billion euros invested last year..
This is despite the fact that the number of venture deals signed so far is around half the amount agreed in 2020. Only about 2,700 funding rounds have been raised so far this year, compared to 5,200 last year.
Prime examples in times of change
Examples are Swedish buy-now-pay-later firm Klarna which has raised more than $1.6 billion in two financing rounds, the German stock trading app Trade Republic received $900 million in May and British payments provider Checkout.com snapped up $450 million at the start of the year.
The figures suggest that European tech firms are pulling in far larger sums of money per investment than in previous years, which defies the economic uncertainty of the pandemic and boosted online services enormously.
The CEO of Checkout.com, Guillaume Pousaz, said start-ups have often been created in times of crisis, citing the emergence of several new financial technology companies in the wake of the 2008 global financial crisis.
He added that big transformational change was often the time when there is the emergence of a lot of new start-ups, sometimes when people are losing their jobs for associated reasons.
UK leading the charge
Scale-Up Europe, a group that includes the founders of UiPath and Wise, proposed 21 recommendations to help the region build “the next generation of tech giants.” Among the suggestions are tax credits to corporates for investing in start-ups and regulatory changes that adapt to new innovations.
Sebastian Siemiatkowski, CEO of Klarna, said the U.K. leads Europe when it comes to tech policy, and that there were a number of regulatory issues needing to be addressed before the European Union can produce tech giants of its own.
Siemiatkowski highlighted EU regulation of web cookies as an example of “poor regulation.” Yet, as the number of $1 billion start-ups in Europe continues to grow, the number of exits in the continent is also increasing.
This year has already seen some notable acquisitions, including Etsy’s $1.6 billion purchase of U.K. fashion resale app Depop and JPMorgan’s takeover of London robo-advisor Nutmeg.
As for stock market listings, a number of notable debuts have taken place in London in particular, including food delivery app Deliveroo, cybersecurity firm Darktrace and reviews site Trustpilot. Money transfer giant Wise, formerly known as TransferWise, plans to go public in the U.K. capital soon.