Cirque du Soleil Entertainment Group implements Openbravo POS software for omnichannel experience

By Dale Benton
One of the world’s leading entertainment group has extended its partnership with a cloud-based omnichannel and supply cha...

One of the world’s leading entertainment group has extended its partnership with a cloud-based omnichannel and supply chain software solutions provider, as it looks develop its digital strategy.

Cirque du Soleil Entertainment Group, producer of world-renown shows, multimedia productions, theme parks and special events, has extended its partnership with Openbravo. Under a new five-year contract, Openbravo will deploy POS software for Cirque du Soleil’s merchandising stores and across its shows around the world.

"This new 5-year partnership represents for us an important vote of confidence in Openbravo. It builds on an existing and excellent business relationship developed over the past few years and demonstrates the conviction of our respective teams regarding the value Openbravo can bring to Cirque du Soleil to help achieve its business and growth objectives,” said Marco de Vries, CEO, Openbravo.

The two companies already work together to increase Cirque du Soleil’s business agility and enhanced customer experience through Openbravo POS to manage merchandising and food and beverage (F&B) sales by integrating with Cirque du soleil’s central ERP system.

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"Cirque de Soleil has always been focused on offering exceptional experiences to our visitors so we wanted to also offer a stand-out customer experience in our stores and shows, and Openbravo's innovative solution has allowed us to do that. It helps reduce waiting times by providing a faster and more convenient checkout experience, and it opens up many possibilities to roll-out new retailing scenarios in the future,” said Pierre-Luc Bisaillon, CIO, Cirque du Soleil. “With this new contract, we expect to accelerate the transformation of the shopping experience in our merchandising stores and shows, while continue to benefit from improvements in efficiency and cost savings that come with Openbravo's comprehensive functional coverage."

As part of its solutions portfolio, Openbravo provides a comprehensive POS solution that is accessible on both mobile devices and web browsers. Customers can “leverage cloud with a full web solution including strong offline capabilities, enhance customer service with a powerfully mobile POS, gain deeper insights into store performance and customer behaviour with embedded analytics and enable stores to become real multichannel hubs.”

 

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