Ford partners with what3words in the implementation of a world-class mapping system
Ford has announced that it is now set to adopt what3words to enhance its mapping systems across its vehicles.
Following the decision by competitor, Mercedes, the technology will enable drivers to input destinations via voice with minimal error, and journey towards a particular destination without a specific address attached.
Available across Europe, the US and Mexico, the geocoding technology will see users connect to the what3words app and access Bluetooth to connect to the SYNC 3 infotainment system. Here, users will input an address via traditional text or voice, where the technology will then deliver precise navigational capabilities – 3-by-3 metre squares to be specific.
Since the company’s inception in 2013, it has created shockwaves by dicing the planet into 57trn 3-by-3 metre squares, providing a unique three-word address for each particular area – perfect to find particular areas off the beaten track, leading to partnerships with TomTom and Lonely Planet.
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“From commercial vehicle drivers working from a mobile office to those driving for leisure on-the-go connectivity is now more important than ever. With the addition of what3words to the AppLink and wider SmartDeviceLink ecosystem, Ford is providing an important new tool to help get the job done, enabling drivers to navigate to their destinations – wherever they may be – quickly, confidently and accurately,” Don Butler, Ford Executive Director, Connected Vehicle Platform and Product, has stated.
“Our partnership with Ford cuts through common driver frustrations, for the first time offering precise navigation by voice to accurate addresses. We are on a mission to help everyone talk about everywhere and we are very excited to be able to bring our technology to the Ford community,” commented Chris Sheldrick, CEO and co-founder of what3words.
Available in more than 20 languages, the company has received significant investment from the automotive and logistics sector. Daimler, Mercedes, and SAIC have all had financial involvement in the growth of the business, where a plethora of third-party platforms can fully boost its digital presence.
ServiceNow pumps millions into EU service compliance
ServiceNow, the digital workflow company, has announced a multimillion euro investment to help EU customers meet compliance requirements.
The legal, technical and organisational safeguards will help companies to comply with the the Schrems II judgment and European Data Protection Board (EDPB) Recommendations issued in June 2021.
ServiceNow’s investment means all EU-hosted data will be exclusively handled within the EU, and the cloud-hosted digital workflow provider claims its solution will come “without impact on current delivery and service”.
ServiceNow upgrade: free of charge
There will be no cost for current customers to opt in to the data compliance solution, even though ServiceNow is investing an unspecified multimillion euro sum and hiring more than 80 new staff across the bloc.
Mark Cockerill, vice president legal, EMEA and global head of privacy at ServiceNow, said: “With any regulation change, cloud services companies have a choice. They can adopt a ‘wait and see’ approach or get proactive and help customers and partners innovate. At ServiceNow we are on the front foot, continually investing in our customers, allowing them to operate with the highest level of choice and control over their EU data.
ServiceNow upgrade: ‘peace of mind’
“Our new EU-centric service delivery model will give our current customers and partners peace of mind. For customers and partners operating in highly regulated industries, or in the public sector, or those that have yet to make the switch to the cloud, this model gives them certainty and simplicity when selecting the cloud service that best suits their needs.”
Carla Arend, lead analyst, cloud in europe for IDC, said, “The Schrems II ruling has led European organizations to revisit their cloud-related data protection policies and processes when it comes to international data transfers through cloud services.
“Contractual, privacy, and security safeguards and the assurance that data will be kept and handled in the EU help European organizations to comply with European data protection laws while taking advantage of global cloud platforms. Vendors, such as ServiceNow, that invest to support their customers in response to this ruling are providing essential choice to their customers.”