Infosys increases brand value by 30% over three years

By Paddy Smith
Digital services and consulting company Infosys climbs brand value rankings compiled by Brand Finance...

Infosys, the digital services and consulting company, has grown its brand value by 29 per cent over three years, according to Brand Finance.

The climb makes it the fastest growing top 10 IT services brand of 2020, mumping 72 places in the brand value rankings and puts it among the top five brands in IT services globally.

Infosys, based in India, credits with its success an internal digital transformation that has increased employee engagement and empowered developers twinned with launching new digital brands focusing on cloud platforms. It has continued to invest in its existing digital capabilities, and harnessed AI, analytics and cloud.

Ability amplified

Salil Parekh, chief executive officer at Infosys, said, "The execution of our 'Navigate your Next' strategy, over the last three years, has strengthened the brand, positioning Infosys as the industry's leading digital services provider. Continued strategic investments in building differentiating digital capabilities along with increased sales and marketing effectiveness have amplified our ability to grow in client relevance and deepen partnerships with global businesses.”

David Haigh, CEO of Brand Finance, said, "Infosys is exemplary in the way the company is investing in building its brand strength, evidenced by its brand value that is growing faster than its peers and moving it higher in ranking among the top five global IT Services brand. This growth has been consistent over the past three years driven by clearly deepening client relationships, and a drive to create holistic value for all stakeholders – including employees and the communities in which Infosys operates."

Share
Share

Featured Articles

Orange cyber report: highest number of victims ever recorded

Orange Cyberdefense's Security Navigator 2024 reveals the highest number of cyber extortion victims recorded, with an increase of 46% worldwide in 2023

ChatGPT turns one: How AI chatbot has changed the tech world

One year on from its launch, OpenAI's groundbreaking language model ChatGPT continues to transform and evolve with ever-increasing capabilities

AWS announces AI tool Amazon Q to reimagine future of work

AWS has announced Amazon Q, a generative AI-powered assistant empowering businesses unlock the potential of AI for every employee

Deloitte & IBM: Data solutions driving tech sustainability

Data & Data Analytics

Carlsberg Group is using IoT to make data-driven decisions

Data & Data Analytics

Capgemini: Gen AI accelerating software-led transformations

Enterprise IT