Infosys increases brand value by 30% over three years
Infosys, the digital services and consulting company, has grown its brand value by 29 per cent over three years, according to Brand Finance.
The climb makes it the fastest growing top 10 IT services brand of 2020, mumping 72 places in the brand value rankings and puts it among the top five brands in IT services globally.
Infosys, based in India, credits with its success an internal digital transformation that has increased employee engagement and empowered developers twinned with launching new digital brands focusing on cloud platforms. It has continued to invest in its existing digital capabilities, and harnessed AI, analytics and cloud.
Salil Parekh, chief executive officer at Infosys, said, "The execution of our 'Navigate your Next' strategy, over the last three years, has strengthened the brand, positioning Infosys as the industry's leading digital services provider. Continued strategic investments in building differentiating digital capabilities along with increased sales and marketing effectiveness have amplified our ability to grow in client relevance and deepen partnerships with global businesses.”
David Haigh, CEO of Brand Finance, said, "Infosys is exemplary in the way the company is investing in building its brand strength, evidenced by its brand value that is growing faster than its peers and moving it higher in ranking among the top five global IT Services brand. This growth has been consistent over the past three years driven by clearly deepening client relationships, and a drive to create holistic value for all stakeholders – including employees and the communities in which Infosys operates."