MessageBird raises $1B and acquires SparkPost
MessageBird, a Dutch communications software start-up, has announced that it has raised more funding and agreed to acquire SparkPost, a commercial email platform, in a $600 million all-cash deal to help expand its presence in the United States.
The company has said it raised a total of $1 billion in a Series C funding round, $200 million of which was raised last year. The deal, led by Eurazeo, comprised $700 million in fresh equity and $300 million in debt. Tiger Global, BlackRock, and Owl Rock also joined as new investors.
MessageBird allows customers to add a few lines of code to their app or website so customers can text, email, or call in with questions. Channels that customers can access via the platform already include Live-chat, Video, SMS, WhatsApp, Instagram, Google Business Messages, Apple Business Chat, Messenger, and WeChat. The acquisition of SparkPost will strengthen emails as part of MessageBird’s suite of communication tools.
“The future of communications isn’t siloed — it’s omnichannel,” Robert Vis, CEO of MessageBird. “Our acquisition of SparkPost will further strengthen our ability to serve customers through email as a powerful value channel, and with the most contextual, relevant information. We’re also enthusiastic to expand our global business into the US market and leverage the acquisition as a logical and exciting next step in our mission to be the leading platform of choice for businesses to communicate with their customers on any channel, globally.”
SparkPost helps senders reliably reach the inbox with powerful solutions to help them plan, execute and optimise their email programs. It provides a cloud API solution that enables applications and websites to send and receive emails.
Vis explained that the company already has a strong presence in Europe, Latin America, and Southeast Asia, and added that the new deal with SparkPost will allow it to split its operations across four major markets. The combined company will have a total of 25,000 customers and 700 employees, as well as a revenue run rate of $500 million, MessageBird said.
This new acquisition comes off the back of two earlier this month, acquiring Dutch video software firm 24sessions and Atlanta-based customer data platform Hull.io. Back in January the company also acquired London-headquartered messaging start-up Pusher.
Bukalapak raises $1.5bn in record Singapore IPO, say sources
Bukalapak, currently the fourth largest Indonesian ecommerce company, is said to have raised $1.5 billion in the first IPO by an Indonesian tech unicorn.
Three unidentified, but likely reliable, sources told Reuters the order books for Bukalapak’s IPO were covered by multiples, with one source claiming the issue attracted more than $6 billion in demand despite being listed at the top of its indicated price range.
Bukalapak's 50x growth
Bukalapak was looking to raise just $300 million just a few months ago. The figure grew to $800 million before rising to $1.5 billion as investors jockeyed for a piece of the company.
Covid-19 has had a positive impact on many ecommerce operators, and Bukalapak also has strong investment lines via Singapore sovereign investor GIC and Microsoft, among others. The company focuses on micro, small and medium-sized enterprises.
Indonesia is Southeast Asia’s biggest economy.
Indonesia’s four biggest ecommerce companies
Tokopedia is an Indonesian technology company specializing in e-commerce. It was founded in 2009 by William Tanuwijaya and Leontinus Alpha Edison.
Shopee was first launched in Singapore in 2015, and later expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, Brazil, Mexico, Chile, and Colombia.
Lazada is a Singaporean multinational technology company which focuses mainly on e-commerce. Founded by Maximilian Bittner with the backing of Rocket Internet in 2012, it is currently owned by the Alibaba Group after its acquisition in 2016.
Bukalapak is an Indonesian e-commerce company. It was founded in 2010 as an online marketplace to enable small and medium enterprises go online and has expanded to support smaller traditional family owned businesses.