Splunk signs data analytics deal with Vodafone Australia

American data analytics company Splunk has teed up Vodafone Australia with its enterprise software and services to help the telco automate key business processes.   

The major advantage Vodafone will gain is the ability to overcome the often-encountered issue of having to navigate multiple separate, often manual legacy tools to correlate and analyse data on operations and network performance.

Vodafone Australia has around 5.7mn customers in the country, employing 3,000 staff at Sydney, Melbourne, Brisbane, Adelaide and Perth offices, a customer service centre in Hobart and more than 120 company-owned retail stores.

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Dan Lloyd, Chief Strategy Officer and Corporate Affairs Director, Vodafone Australia, said: “Splunk’s diagnostics and analytics capabilities also help our internal teams uncover issues that may hinder performance or impact customers to maintain a level of performance we’re proud of."

Splunk is a US-based multinational corporation, headquartered in San Francisco. Last year it turned over almost $1bn in revenue.

Simon Eid, Area Vice President, ANZ, Splunk, added: “Leading C-suite executives, like those at Vodafone Australia, understand that machine data is a potential gold mine of information. This helps companies to deliver better, more tailored services that make happier customers and ultimately drive stronger revenues.

“By listening to machine data, organisations are turning analytics into strategic business insights, which in turn help them gain competitive advantage in a very crowded marketplace.”