FormAssembly Executive Dinner: Future of Data Collection

Venue: The Hoxton, London
Date: Thursday 16 April 2026
Time: 18:30-21:30 GMT

In a digital-first environment, every interaction generates data.

From captured through customer forms and internal workflows to partner systems, the quality and security of that information directly affects organisational outcomes.

Poorly managed data collection can create serious issues, including:

• Inconsistent records across platforms
• Increased compliance and cybersecurity risk
• Manual processes that slow teams down
• Incomplete or inaccurate customer insights.

Modern enterprise form and data collection platforms aim to solve these problems by integrating directly with systems like Salesforce, automating workflows and validating information at the point of entry.

To address these challenges, FormAssembly is hosting an exclusive executive dinner in London – bringing together senior leaders across data, technology, cybersecurity and digital transformation.

During this executive dinner discussion, leaders will examine how secure data collection frameworks can help organisations reduce risk while unlocking greater value from their data.

The challenge: A single source of truth

For many enterprises, Salesforce sits at the core of their operations, managing both customer and business data.

However, achieving a reliable single source of truth remains one of the most persistent challenges facing organisations today.

Data comes from everywhere which means that, without strong integration and validation, these sources can quickly lead to fragmented datasets and reduced confidence in the system.

This executive dinner will explore practical ways to enhance Salesforce data management, focusing on:

• Measuring and proving Salesforce ROI

• Reducing dark data and redundant records

• Connecting front-end data collection to back-office systems

• Automating workflows to cut down manual entry.

Attendees will also look at how every interaction can become a reliable, structured contribution to core business platforms.

The future of AI-driven data collection

Because AI is reshaping how organisations collect and process data, traditional web forms are evolving into more dynamic and intelligent systems capable of guiding users through complex submissions.

New technologies are enabling features such as:

• Conversational forms powered by AI chatbots
• Predictive analytics to improve data quality
• Automated validation that prevents incomplete or incorrect submissions
• Voice-based and conversational data collection interfaces.

These capabilities allow organisations to capture more accurate information while creating smoother experiences for users.

During the dinner discussion, executives will examine whether AI will fundamentally change how organisations design forms and collect data, and how businesses can prepare for this shift.

What attendees will gain from the executive dinner

This invite-only executive dinner offers a rare opportunity to exchange insights with senior peers working on similar challenges.

Attendees will:

Gain practical insights
Learn how secure and integrated data collection platforms streamline workflows, improve data quality and reduce organisational risk.

Share experiences with peers
Discuss real-world challenges around Salesforce strategy, data governance and automation with fellow leaders.

Build valuable connections
Strengthen relationships with senior professionals shaping the future of enterprise data and digital strategy.

Meet the host

Seychelle Sketchley
Account Executive and Sales Manager (EMEA and APAC) at FormAssembly

Seychelle Sketchley is an Account Executive and Sales Manager (EMEA and APAC) at FormAssembly, where she leads enterprise conversations on secure form technology and integrated data collection strategies.

Drawing on deep expertise in digital workflows and CRM-connected forms, she helps organisations modernise processes, reduce manual work and maximise the value of their data across complex ecosystems.

Alongside her consultative approach, Seychelle is also known for her ability to partner stakeholders across IT, operations and line-of-business teams to align form design, governance and integrations with business outcomes.

In the EMEA and APAC regions, she plays a key role in shaping data collection roadmaps that balance security, compliance and user experience, ensuring customers unlock actionable insights from every interaction.

The venue: The Hoxton, Shoreditch

The evening takes place in The Dining Room at The Hoxton, 81 Great Eastern Street, London.

Set within a repurposed industrial warehouse in East London, The Hoxton blends modern design with Shoreditch’s creative heritage.

Its private dining spaces provide a relaxed setting for executive conversation while offering a refined dining experience.

Register your interest

This is a private, invite-only executive dinner with limited places available.

Register your interest to join senior data, technology and cybersecurity leaders for an evening of discussion, insight and networking focused on the future of secure data collection and Salesforce strategy.

Secure your seat and take part in the conversation shaping the next generation of enterprise data management.