Inside Formula E's Bold Tech Alliance with Google Cloud

Formula E, the world’s flagship all‑electric racing series, is deepening its multi‑year technology alliance with Google Cloud to accelerate performance on and off the track.

As the Official Cloud Technology Services Partner and Official Cloud Security Partner of the ABB FIA Formula E World Championship, Google Cloud underpins everything from real‑time driver coaching to hyper‑personalised fan experiences.

The next stop is Round Three on 31 January at Miami International Autodrome.

The expanded collaboration leverages Google Cloud’s enterprise‑grade infrastructure to reimagine race‑day experiences. It builds on Formula E’s migration of core data to Google Cloud and its workforce transition to Google Workspace to boost collaboration and agility.

AI that opens motorsport to more fans

A headline initiative uses generative AI to make races more accessible for blind and visually impaired fans.

Unveiled by Formula E CEO Jeff Dodds at Google Cloud Summit London, the AI‑powered audio race report was prototyped during a 2024 London E‑Prix hackathon. Running on Google Cloud’s gen AI, it generates rich, multilingual descriptive summaries of each race.

Developed with the Royal National Institute of Blind People (RNIB), the system underwent focus‑group testing in Berlin and London before rolling out for Season 12, with the goal of making the thrill of electric racing more inclusive.

Real‑time driver intelligence with Vertex AI and Gemini

On the performance front, the partnership’s Driver Agent brings elite analytics to the cockpit.

Built on Vertex AI and Gemini, the tool ingests high‑volume telemetry – lap times, speed, braking, acceleration and G‑forces – to deliver instant coaching via text or audio.

By compressing complex car and track data into actionable guidance, the Driver Agent helps drivers refine energy strategies and tyre management during and after sessions. It also broadens access to top‑tier analysis, narrowing the gap between established front‑runners and emerging talent while informing engineering decisions.

GENBETA’s record run points to the future

The alliance builds on past proofs of concept, including the GENBETA program.

Using a Google Cloud–developed generative AI DriverBot, NEOM McLaren’s Jake Hughes set a new indoor land speed Guinness World Record of 218.7 km/h – shattering the previous mark by more than 50 km/h.

DriverBot blended historic and real‑time data to provide insights that helped unlock the record attempt.

Data, prediction and security at scale

Beyond the paddock, Google Cloud’s BigQuery unifies Formula E’s CRM and fan data to power hyper‑personalised experiences and more accurate race predictions for broadcast graphics.

As the series scales its digital footprint, Google Cloud’s security stack provides advanced threat intelligence, incident response and security operations to safeguard critical racing data and ensure resilient, low‑latency processing for a global audience.

Return to Miami

Formula E returns to the US on 31 January for its first visit to Miami’s Hard Rock Stadium and the Miami International Autodrome.

Alongside the racing, Google Cloud is helping scale Formula E’s Girls on Track program, opening professional pathways for young women through mentorship and access to technical resources.

The partnership also taps data analytics to better understand fan behavior and demographics, enabling targeted campaigns that grow the sport’s global reach.

From inclusive AI audio to real‑time driver coaching and secure, cloud‑native data platforms, Formula E’s deeper integration with Google Cloud signals how cutting‑edge software and infrastructure are becoming as decisive as chassis setup and race strategy in the world’s fastest electric laboratory.