GoTo: How AI is Changing the Future of Work

AI has become an integral part of the modern workplace ecosystem, shaking up business’ approaches to productivity, security and digital collaboration. 

GoTo is a leading provider of flexible workplace communication and IT management solutions that continues to shape how businesses operate in a hybrid-first world – balancing user experience with enterprise-grade resilience.

Building tech for the modern workforce

Under the leadership of its Chief Product & Technology Officer Olga Lagunova, GoTo focuses on developing scalable and secure platforms that empower organisations to connect, support and manage teams from anywhere. 

The company’s flagship offerings, including GoTo Resolve and GoTo Connect, leverage intelligent automation and AI-driven analytics to simplify IT operations while improving end-user satisfaction.

Crucially, GoTo’s innovation framework emphasises responsible AI, ensuring automation enhances, rather than replaces, critical human judgment. 

By integrating predictive insights, workflow optimisation and AI-enabled customer support, GoTo transforms how distributed enterprises maintain performance and security without adding complexity.

AI: Hype or business reality?

Speaking at Tech & AI LIVE New York on 18 November, Olga will cut through the noise surrounding AI adoption, addressing key questions around scaling responsibly, managing risk and turning pilot projects into production-grade success stories. 

To get your FREE virtual tickets, click here.

Her session will explore how organisations can move beyond experimentation toward real-world impact. 

Drawing from GoTo’s own transformation journey, she will highlight the lessons learned from embedding AI across product development, customer experience and IT management.

GoTo’s approach to AI extends beyond efficiency, with its technology roadmap emphasising sustainable innovation — designing solutions that reduce resource waste, improve service reliability and simplify operations at scale. 

With AI and automation helping businesses do more with less, GoTo is at the intersection of digital transformation and smart sustainability. And, by grounding AI use cases in transparency, governance and measurable outcomes, Olga will echo how GoTo advocates for a pragmatic model of digital evolution: one where technology augments people, optimises processes and accelerates organisational growth.

Tech & AI LIVE New York 2025

Tech & AI LIVE New York is a premier virtual conference taking place on 18 November, bringing together North America's top technology and AI leaders. 

To get your FREE virtual tickets to Tech & AI LIVE New York, click here.

The North American branch of Technology Magazine’s Tech & AI LIVE series, it offers a platform for exploring real-world AI applications, digital transformation, cybersecurity and the future of work. 

The event features keynotes, panels, fireside chats, networking breaks and interactive sessions tailored for senior decision-makers, aimed at sharing insights, fostering collaboration and driving innovation across industries. 

Attendees can engage with industry pioneers, explore emerging trends like Gen AI and scalable solutions as well as learn practical strategies for implementing AI at scale – all from the comfort of their desk.

At Tech & AI LIVE New York, Olga joins a roster of global technology leaders transforming how enterprises think about AI adoption and digital collaboration, including Joe Depa, Global Chief Innovation Officer at EY, Kevin Miller, CTO Americas at IFS and Venky Santhirahasan, Senior Vice President of Engineering at PepsiCo.

Her keynote, The Hype vs Reality of AI, delves into practical AI adoption beyond the hype, discussing how organisations can responsibly scale AI, manage risks and turn pilot projects into impactful, production-ready solutions. 

To get your FREE virtual tickets, click here.