How AT&T Network Powered Las Vegas Grand Prix Experience

AT&T played a central role in the Formula 1 Las Vegas Grand Prix, providing the technological backbone for race operations, fan engagement and public safety.

A visual installation named The Speed of Light was positioned on Sands Avenue during race week, representing AT&T's focus on blending entertainment with network innovation and allowing fans to engage with the race atmosphere.

Firstnet connectivity for public safety

A key element of the operational support is FirstNet. Built with AT&T, the platform provided a dedicated communications channel exclusively for first responders. This is designed to ensure that emergency services have a reliable connection, separate from the commercial networks being used by the thousands of fans in attendance.

To achieve this, the FirstNet Response Operations Group (ROG) deployed specialised equipment around the 6.1km (3.8-mile) circuit, including Satellite Cells on Light Trucks (SatCOLTs), Compact Rapid Deployables (CRDs) and miniCRDs.

Staff were also embedded in the Clark County Multi-Agency Coordination Centre, working directly with local fire departments and other agencies to maintain communication and coordination.

Data connectivity for Oracle Red Bull Racing

Beyond public safety, AT&T's network also facilitated the high-speed transfer of crucial data for Oracle Red Bull Racing, with telemetry and systems data transmitted in real time between the Las Vegas circuit and the team’s operations centre in Milton Keynes, UK.

This connection is fundamental to race strategy, enabling engineers and strategists to make instant decisions based on live information from the cars. This supports the technical checks and engineering choices made on the pit wall.

“In Vegas, decisions happen in the blink of an eye. AT&T’s connectivity keeps our engineers in the garage and back in Milton Keynes working as one, so we can turn data into performance when it matters most,” explains Laurent Mekies, Team Principal and CEO of Oracle Red Bull Racing.

Network-powered fan and brand engagement

AT&T also uses its network to power fan engagement initiatives, in the form of a partnership with TikTok at the TikTok Clubhouse: a content-focused venue that features creators, athletes and public figures.

The space allowed guests to explore interactive zones, use custom filters and participate in challenges powered by AT&T’s network, which amplifies global fan engagement and content sharing. AT&T's teams also distribute Oracle Red Bull Racing-branded merchandise at key Las Vegas locations, including Resorts World Park MGM and the Bellagio.

Kellyn adds: “Max, Yuki and Oracle Red Bull Racing perform at their best when the pressure is on — and so does AT&T. During every critical moment of the race, America’s best overall wireless network keeps them connected. We power every aspect of this race weekend from the pit wall to maximum coverage for first responders.”

The approach demonstrates a multi-layered strategy across motorsport innovation, public safety and entertainment.