AI: Agents Transform Cera’s Home Healthcare Operations

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Dr Ben Maruthappu MBE, Founder and CEO of Cera
From recruitment to retention, Cera’s AI agents are transforming frontline care workflows, freeing staff for what matters most – patient wellbeing

Cera, Europe’s leading digital-first home healthcare provider, is driving forward innovation through the development of a new suite of AI care agents.

These intelligent agents are designed to streamline time-intensive administrative and operational processes, autonomously gather and interpret data as well as take informed action through reasoning, planning and memory capabilities.

With almost 1,000 AI agents set to support its 10,000-strong workforce, Cera aims to accelerate recruitment, optimise workforce management and enhance the continuous monitoring and improvement of care quality and compliance.

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The Impact of Cera's Tech and AI

Incorporating healthcare agents

Cera’s latest generation of AI agents are designed to help ensure more patients receive the right care, faster – while enabling frontline teams to focus on clinical delivery and quality by reducing time spent on calls and administrative tasks.

This new level of operational efficiency is delivering major time and cost savings at a critical moment for the sector, as health and social care providers continue to face both immediate and long-term workforce challenges.

Now recognised as Europe’s largest HealthTech company, Cera is extending the impact of its innovation by licensing several of its AI agents to other health and care organisations, supporting efforts to widen the talent pool and tackle persistent staffing shortages across the industry.

“Our AI Agents remove paperwork so carers can get back to caring,” says Dr Ben Maruthappu MBE, Founder and CEO of Cera.

Cera is one of the UK's largest home care providers. Credit: Cera

“They also accelerate recruitment, ensuring more patients get better care, faster.

“By automating repetitive tasks, we’re enabling carers, nurses and coordinators to focus on what truly matters: care quality, health outcomes and human connection. 

“The impact is profound – faster access to care, less pressure on frontline teams and a larger, more resilient workforce.

“We’ve built these agents to transform productivity and care quality inside Cera and we’re excited to make them available to the wider sector. 

“With two million adults in England living with an unmet need for care, we must embrace technology to meet the growing needs of our rapidly ageing population. 

“At Cera we are building AI that protects the human touch, rather than replacing it. 

“It’s about giving our staff the time, headspace and support they need to deliver exceptional care. 

“This will transform lives.”

AI Agents for healthcare hiring

Earlier this year, Cera introduced its AI recruitment agent, Ami, to revolutionise frontline hiring across the organisation.

Processing around 500,000 carer and nurse applications annually, Ami conducts initial interviews with candidates, doubling recruitment volumes while dramatically accelerating hiring processes and easing the administrative load on human recruiters.

Building on this success, Cera is extending its AI-led transformation by licensing Ami externally and deploying three additional agents across its workforce.

These include an AI Care Coordinator Agent, which halves the time required to organise urgent staffing cover, and a Field Care Supervisor Agent that consolidates clinical data into actionable summaries – cutting care review times by up to 85% and strengthening continuous quality assurance through supervisions, spot checks and performance reviews.

“We’ve now got time to ring clients, find out how care is going, fix issues and chase doctors and district nurses instead of spending hours of each day on admin tasks like organising cover,” says Lucy Kruyer, Registered Manager at Cera Colchester. 

Lucy Kruyer, Registered Manager at Cera Colchester

“Our AI care coordinator agent organises staff cover so we can focus on client medical and quality needs.

“It gives human coordinators hours, sometimes whole days, back. 

“We want to be able to say yes to every person that needs care. 

“Our goal is to get people home from hospital and cared for where they want to be and the agent is helping us towards that aim.”

Can AI help with training?

Cera has also introduced an AI Retention Agent designed to identify staff members most at risk of leaving and to intervene up to seven times faster than traditional human-led processes, contributing to workforce retention improvements of up to 22%.

These agents operate alongside a suite of other intelligent tools – including carer chatbots, training avatars and predictive analytics systems – which have collectively reduced fall incidents by 20% and prevented more than half of avoidable hospital admissions.

With around 110,000 vacancies in adult social care, an estimated two million adults in England living with unmet care needs and projections indicating one million new care workers will be required over the next 14 years, Cera’s integrated application of AI is helping to establish a more scalable and sustainable model of care for an ageing population.

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