How ORO Labs’ AI Push Will Redefine Procurement

ORO Labs, the AI-driven procurement orchestration platform, has secured US$100 million in Series C funding.

This latest investment will accelerate the company’s scaling strategy, empowering enterprise customers to automate complex procurement workflows and respond to rising digital supply chain demands.

Procurement teams leveraging ORO’s platform can expect greater operational efficiency and productivity, driving enhanced resilience across their ecosystems.

Simplifying procurement

ORO Labs is dedicated to delivering seamless, AI-powered user experiences that elevate business operations and drive efficiency.

Its intelligent procurement orchestration platform enables organisations to accelerate cycle times, mitigate risk through end‑to‑end process visibility and stay agile amid shifting market dynamics.

Purpose‑built for effortless transformation, the platform empowers procurement teams to modernise their workflows with minimal disruption.

Founded in 2020 by Lalitha Rajagopalan, Yuan Tung and Sudhir Bhojwani, ORO was developed to simplify complex enterprise ecosystems at a time when global volatility was reshaping markets and increasing operational intricacy.

Procurement functions were often fragmented – spread across disconnected systems, buried in email chains and spreadsheets and slowed by manual, resource‑intensive processes.

Leveraging intelligent workflows and deep system integrations, ORO is redefining procurement automation at scale.

Its AI‑native platform unifies data streams across enterprise applications, enabling real‑time analytics, automated policy enforcement and adaptive process optimisation.

This helps organisations cut lead times, eliminate non‑compliant spending and remain responsive to evolving global regulations.

Designed for digital‑first procurement teams, ORO’s architecture streamlines user support through intuitive interfaces and embedded intelligence that removes bottlenecks across the supply chain.

Over the past year, the company has recorded 300% revenue growth, reflecting surging demand for AI‑driven modernisation across procurement, finance and supply chain ecosystems.

ORO's capabilities

The US$100m funding round is led by Growth Equity at Goldman Sachs Alternatives and Brighton Park Capital, with additional participation from Norwest Venture Partners, B Capital, XYZ Capital and Felicis.

This latest investment brings ORO’s total funding to date to its highest level since the company’s founding in 2020.

Already trusted by global enterprises including Booking.com, Pfizer, Danone, The Coca‑Cola Company, Stellantis and Bayer, ORO now plans to accelerate platform innovation and expand customer success initiatives.

The new capital will also enable deeper AI development and greater scalability across its procurement orchestration ecosystem.

As procurement evolves into a strategic driver of enterprise resilience, ORO Labs serves as a critical digital backbone for procurement professionals.

Its AI‑driven platform supports a full spectrum of use cases – from supplier onboarding and source‑to‑pay automation to spend analytics, category intelligence, sourcing optimisation, contract management and risk assessment.

Engineered for interoperability, ORO integrates seamlessly across existing business systems, extending the value of legacy infrastructure rather than replacing it.

This ensures organisations can modernise procurement operations without disrupting established technology stacks.

“Demand for procurement orchestration has skyrocketed because of one fundamental truth: procurement teams simply cannot continue to operate like they always have," explains Sudhir Bhojwani, Co-Founder and CEO of Oro Labs.

"The market volatility, disruption and price pressures are too severe. Companies need a layer that brings order and intelligence to the chaos – and that layer is orchestration."

Plans for the future

With fresh funding in hand, ORO Labs is set to accelerate its go‑to‑market strategy, enhancing supply chain orchestration and supporting the commercialisation of new products for global clients.

Having already reduced compliance‑check cycles for a major pharmaceutical enterprise, ORO has proven its AI‑driven platform can deliver measurable gains in efficiency, accuracy and scalability across complex supply chains – enabling businesses to move faster without compromising compliance or control.

At a time when rapid, data‑informed decision‑making is essential, ORO’s technology leverages a dynamic knowledge graph of each organisation’s processes, continuously learning and adapting to meet unique enterprise requirements while expanding its capabilities and value.

This latest investment will accelerate product innovation, allowing ORO Labs to further empower customers to achieve full operational agility and performance at scale.