Navigating AI Disruption: C-Suite Leaders Set to Meet in UK

How are chief marketing and technology officers navigating the next phase of enterprise AI adoption?
Senior leadership teams will address this critical question at this year’s CXO Summit, hosted by BizClik and taking place on 7-8 October 2026 at 155 Bishopsgate, London, UK.
According to HubSpot’s 2026 State of Marketing report, 61% of marketers believe that marketing is experiencing its biggest disruption in 20 years due to AI, with 80% of marketers saying that they use the technology for content creation.
CXO’s Future of AI in Marketing panel will explore how technical and business leaders can best deploy generative models and automated systems, examining how top organisations are leveraging AI architectures to accelerate growth, enhance customer experience and optimise back-end operational efficiency.
The infrastructure and impact of marketing AI
Data from Salesforce indicates that marketing and sales teams using AI-driven workflows are 1.3 times more likely to achieve revenue growth compared to non-adopters.
From predictive analytics and machine learning engines to automated content generation pipelines, AI is fundamentally restructuring the marketing tech stack.
However, misaligned algorithm deployments or unvetted automated workflows risk damaging brand identity and compromising consumer trust.
The primary engineering and operational challenge lies in ensuring that AI-generated output and automated data processing remain strictly aligned with corporate governance standards.
Responsibly implementing AI within the enterprise requires balancing low-latency automated workflows with the human oversight needed to maintain brand integrity.
At the CXO Summit, cross-functional tech and executive leaders will analyse methodologies for managing this balance, ensuring rapid technological deployment does not come at the expense of data security and consumer trust.
Cross-functional strategy at the CXO Summit
Designed to foster alignment between business strategy and technological execution, the CXO Summit features four dedicated zones for CEOs, Chief Financial Officers, Chief HR Officers and Chief Marketing Officers (CMOs) to promote C-suite collaboration.
Alongside the Future of AI in Marketing panel, the summit will feature a CMO track and a session on the AI Ready Workforce, featuring insights from Lisette Danesi, Global Chief People Officer, Corporate Functions at advertising firm WPP.
“I’m very excited to join this event,” Lisette says.
“While every organisation is on its own AI journey, our universal challenge remains: how to truly embed AI while keeping humans – the heart of our businesses – at the forefront. My focus here is on empowering our people to ‘learn, unlearn and relearn,’ so we can responsibly harness AI for the future.”
In total, the CXO Summit will host more than 50 expert speakers and four executive workshops focused on scalable enterprise leadership.
Other sessions are set to cover data-driven people strategies, leading teams in times of uncertainty and AI disruption, and the future of people and skills.
Company portals
Executives
Lisette Danesi
Global Chief People Officer, Corporate Funtions


