NBCUniversal: Redefining Personalisation Through Data and AI

As one of the most influential media and entertainment companies globally, NBCUniversal sits at the intersection of storytelling and emerging technology. 

The multinational media and entertainment company has long been at the forefront of pioneering data-driven personalisation to better understand and serve audiences across streaming, linear and digital platforms.

Manoj Yerrasani, NBCUniversal’s Vice President of Engineering, Data & Personalization, will take the stage at Tech & AI LIVE New York on 18 November, 2025, to deliver his keynote, Measuring the Success of AI in Data and Personalization.

In his session, he will explore how AI is transforming viewer engagement through intelligent data systems.

To get your FREE virtual ticket to Tech & AI LIVE New York, click here.

How is AI shaping media experiences?

AI is enabling NBCUniversal to evolve beyond traditional audience segmentation into a more dynamic, context-aware and predictive model of personalisation. 

By integrating real-time analytics and advanced ML, the company delivers tailored recommendations that reflect user behaviours, content preferences and even sentiment in context.

“This transformation spans across its platforms – from enhancing audience discovery on Peacock to GenAI-driven whole-page optimisation enabled by deeper content and user understanding.

AI’s role in personalisation has become central to how NBCUniversal measures viewer satisfaction and content efficacy, redefining its engagement strategies across entertainment and advertising ecosystems.

In his Tech & AI LIVE New York presentation, Manoj will explore practical frameworks for evaluating AI’s real-world impact on audience experience, retention and content success.

His session will highlight how NBCUniversal quantifies AI efficiency beyond metrics like click-through rates – focusing on emotional resonance, sustained engagement and viewer trust.

At NBCUniversal, AI-driven data ecosystems empower creative and business teams alike to interpret patterns with greater clarity. 

In response to this, Manoj’s team has innovated a Whole-Page Optimization framework that enables adaptive feedback loops where content performance continuously informs recommendation models, ensuring personalisation remains relevant and human-centric.

To get your FREE virtual tickets to Tech & AI LIVE New York, click here.

Data and ethics: Matching precision with responsibility

NBCUniversal’s approach reinforces the importance of trust in data-driven storytelling. 

Its personalisation architecture is built with foundational principles of ethical AI use, privacy compliance and transparency – so, by marrying precision with accountability, NBCUniversal ensures its AI systems enhance user autonomy rather than erode it.

The company’s investment in data governance frameworks ensures that personalisation remains respectful of audience data, aligning technological advances with NBCUniversal’s commitment to fairness and user security.

NBCUniversal is also conscious of ensuring AI does not replace the creativity of its workforce as while AI empowers the company to unlock new creative possibilities, human insight continues to guide its design philosophy. 

This synergy between technology and talent is shaping a new era of storytelling that is predictive yet personal, data-rich yet emotionally intelligent.

To get your FREE virtual tickets, click here.

NBCUniversal at Tech & AI LIVE New York

At Tech & AI LIVE New York on 18 November, 2025, attendees can join Manoj’s keynote, where he will delve into AI’s measurable outcomes in personalisation, addressing critical topics such as:

• Defining KPIs for AI-driven personalisation in media
• Balancing precision targeting with privacy ethics
• Operationalising data insights for creative and business impact
• Building trust through transparent AI systems

Tech & AI LIVE New York unites global technology leaders and innovators across North America to explore the evolving role of AI in shaping industries. 

The one-day virtual event unites over 20 senior technology leaders from global enterprises including NTT DATA, EY, CVS Health, Kyndryl, Extreme Networks, IFS, PepsiCo, Fujitsu and Warner Bros. Discovery.

Attendees will gain valuable insight into how AI drives business efficiency, ensures compliance across regulated cloud environments and advances sustainability through digital transformation.

The agenda features:

• Keynote presentations from industry thought leaders
• Fireside chats with senior executives sharing frontline experiences
• Panel discussions exploring strategies in AI, data and cloud innovation

Participants can also join interactive discussion rooms and innovation breakouts designed to encourage collaboration, partnership and knowledge exchange across sectors such as manufacturing, financial services, technology and automotive.

To get your FREE ticket, click here.