People Moves: Anne-Isabelle Choueiri, WPP
Anne-Isabelle Choueiri is set to lead the operational evolution of WPP – the British multinational communications, advertising, public relations and technology firm – in her new role as Chief Transformation Officer.
In this newly-created position, she will be responsible for designing and embedding the operations that underpin Elevate28, WPP’s three-year growth strategy to simplify its business to deliver fully-integrated, AI-enabled solutions through four core operating units: WPP Media, WPP Creative, WPP Production and WPP Enterprise Solutions.
Deep transformation expertise
With an extensive background in enterprise-wide strategic initiatives and digital marketing, Anne-Isabelle brings deep expertise in leading large-scale organisational change.
She joins WPP from The Estée Lauder Companies, where she was instrumental in shaping the One ELC operating model and spearheading the company’s AI strategy and value realisation.
Previously, Anne-Isabelle held leadership roles at prestigious consultancies including Accenture, Kearney and Masaï, alongside experience leading data and digital agencies.
The common thread across her roles has been a focus on harnessing technology and data to unlock new capabilities and drive operational excellence.
WPP aims to transform its integrated offer to clients, using innovation and efficiency to become a trusted growth partner for the world’s leading brands.
“Delivering on our Elevate28 strategy requires us to fundamentally transform how we operate and how we show up for clients,” says Cindy Rose, CEO of WPP.
“Anne-Isabelle has a proven track record of leading this kind of evolution at scale across operations, technology and culture in innovative ways.”
A pivotal moment
Anne-Isabelle will work closely with product and enterprise tech teams to integrate AI and data into the company’s core functions.
“WPP has set out an ambitious and exciting vision for the future, and I'm honoured to join at such a pivotal moment,” Anne-Isabelle says.
“I look forward to working with Cindy and her team to transform how we operate and deliver for our clients – ensuring we continue to build integrated solutions that drive real impact.”
Based in New York, Anne-Isabelle will sit on WPP’s Executive Committee, where she will endeavour to foster a high-performance culture that accelerates change and attracts world-class talent.
