People Moves: Mitchell Shymansky Joins Create Music Group

Create Music Group (CMG) has appointed Mitchell Shymansky as its Chief Data & Technology Officer.

This builds on the music distributor and rights management company’s ambition to build the next generation of tech-first, data-driven music infrastructure. 

In his new role, Mitchell will own CMG’s data, analytics and technology strategy, tasked with building scalable, intelligent systems that enhance artist outcomes, improve operational efficiency and deepen the company’s long-term platform advantage.

Mitchell joins CMG after nearly 20 years at Universal Music Group, where he led the music industry heavyweight’s Global Data & Analytics organisation.

There, he architected and scaled UMG’s modern data and analytics stack, steering its transformation from legacy, physical-era reporting systems to a cloud-native platform capable of multi-petabyte data processing and advanced analytics.

He also oversaw the development and launch of Universal Music Artists, a first-of-its-kind analytics application for artists at a major label, and ultimately took charge of UMG’s global portfolio of data products – work that helped embed data-driven decision-making across commercial, marketing and artist-facing teams.

More recently, Mitchell has been at the forefront of applying AI and automation to analytics and marketing workflows, including partnerships with Google to integrate AI capabilities into UMG’s global toolset and building a strategic analytics team that informed DSP deals and licensing strategy. 

At CMG, he aims to place the company’s platform at the centre of the AI and agentic revolution reshaping how modern music companies operate.
“We’ve always believed the music companies of the future would be built on technology,” says Jonathan Strauss, Co-Founder and CEO of Create Music Group. 

“Mitch has helped define what modern, data-driven music companies look like at the highest level. His arrival marks a major step forward in how we scale, innovate and empower artists and labels globally.”

Mitchell adds: “Create Music Group has repeatedly demonstrated that it knows how to harness new technology to unlock advantages for artists and entrepreneurs.

“I’m excited to join [...] at this pivotal moment and to ensure that CMG’s platform – combining technology, capital and marketing services – is at the forefront of the AI and agentic revolution empowering the next generation of music entrepreneurs.”