Zoom, Tinder and Docusign Adopt World ID Verification

World, formerly Worldcoin, is taking its iris-scanning World ID to mainstream apps including Zoom, Tinder and DocuSign, aiming to separate real people from bots as gen AI makes deepfakes more convincing.

The blockchain-based identity company, co-founded by Sam Altman, says its “proof of human” approach offers private authentication that works across platforms. Sam is also the Chief Executive Officer of OpenAI.

It positions this as a shift away from trusting devices and passwords towards verifying people directly.

World announced the partnerships at its Lift Off event in San Francisco, US.

Tackling the device trust gap

Most trust online still rests on devices, passwords and SMS codes.

World argues that this model assumes a human is behind the device, which is the weakest link as AI attacks improve.

It says this opens the door to phishing, credential theft, social engineering and session hijacking.

To counter this, World is rolling out an account-based World ID with key rotation, recovery, multi-key support and session management for portable, production-grade verification.

Dating and communications integrations

Tinder plans to expand its World ID integration to the US, adding iris checks to confirm that a user is human.

Verified users receive a profile badge, which aims to raise trust and reduce bot accounts.

The feature was first piloted in Japan through Match Group, the owner of Tinder, OkCupid and Hinge.

World says this marks a step towards safer online dating without revealing a user’s identity.

Real-time presence in video calls

Zoom is the first communications platform to integrate World ID’s Deep Face directly into meetings.

Instead of only hunting for manipulated frames, the system asks participants to prove they are present as a real human in real time. 

It matches three elements during a call: a previously verified image, a live selfie on the user’s device and the video feed.

If all three align, Zoom can confirm the user is a real, verified person, which is designed to deter sophisticated deepfakes.

E-signatures and verified attributes

Docusign will use World ID to let signers confirm specific attributes about themselves when executing agreements.

This sits alongside its existing checks such as SMS codes, liveness tests and biometric identification.

The aim is to strengthen accountability while keeping proofs private and portable across devices.

World says this supports enterprise-grade risk controls without exposing sensitive personal data.

Scrutiny, scale and the road ahead

World’s methods have drawn scrutiny from privacy regulators including France’s CNIL and the UK Information Commissioner’s Office.

The company says it is improving privacy protections as it grows and engages with regulators.

At the Lift Off event, an AI-generated montage of public figures illustrated how quickly synthetic media is evolving and why stronger verification is needed. Sam says the internet remains secure “as long as we can tell between the two”.

World reports nearly 18 million people verified with World ID across 160 countries. It presents this network as a foundation for distinguishing real humans online as gen AI content expands.